IT-вакансии — свежий каталог

Должность, навык или компания

Роль

Формат

Город

Страна

Все фильтры3

Грейд

Страна

Навык (код: python, go, sql)

Сортировка

Только с указанной зарплатойСкрыть долго открытые

Зарплата

175 000 — 200 000 USD в год

Вилка работодателя

Видели сегодняИсточник откроется на сайте работодателя

We're looking for a Principal Product Manager to own the referral product: the experience across our app and websites, the behavioral mechanics that get customers to invite their friends, and the systems that let us experiment and improve. You'll partner closely with Marketing to build the experience that drives commercial outcomes. How we get there is yours to define. Beyond that, there's genuine room to build new forms of viral growth that go past referrals as they exist now.
The referrals domain — one of HelloFresh's most important sources of new subscribers — lives in our Engagement tribe, which deepens customers' relationships with our brands as HelloFresh evolves beyond the weekly meal kit subscription into a daily kitchen companion that earns a place in customers' lives. It's a highly visible mandate with sustained attention from senior leadership.

Own the vision, roadmap, and strategy for the referral product across app and web, and the behavioral mechanics that turn customer engagement into referral growth
Build the metric framework that connects the customer experience to referral behavior and, with Marketing, to commercial outcomes
Design the mechanics that make people want to share — the incentives, rewards, and moments that turn a good experience into a referral

Significant experience as a product leader at a large-scale B2C company — you've built consumer products at scale and have strong intuition for customer behavior, motivation, and the emotional drivers behind why people share
Direct experience in referrals, virality, or growth — you've owned an acquisition or engagement loop and know how to move it
Experience with a product that has real viral growth built in is a strong plus

Вакансии