APAC Marketing Operations Manager

Навыки

• Asana / Monday
• Внимание к деталям
• CAC / CPA / CPL
• Коммуникация
• Анализ данных
• Решения на данных
• HR-процессы

О компании и продукте

• Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
• Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.
• We are looking for an APAC Marketing Operations Manager to join our Pokémon GO team in Bangalore on a hybrid basis!
• Scopely Explore (formerly known as Niantic), builds innovative, real-world gaming experiences that inspire movement, exploration, and social connection.

Задачи

• Support the APAC Marketing team by improving operational processes and ensuring effective marketing initiatives. Responsibilities include
• Strategic Process Optimization: Design, document, and implement end-to-end marketing workflows and Standard Operating Procedures (SOPs) to ensure world-class operational efficiency and effectiveness across the APAC region
• Campaign Project Leadership: Lead the project execution of complex marketing campaigns, defining scope, managing timelines, coordinating cross-functional resources, and ensuring timely, on-budget delivery in partnership with the Product Marketing Manager (PMM)
• Oversee the optimization of DM, Channel, and In-game tools for maximum campaign effectiveness
• Analyze performance data to proactively identify bottlenecks, and implement data-driven solutions to drive ambitious growth targets
• Enablement & Governance: Develop and deliver comprehensive training and support on new MarTech tools and process best practices
• Manage the new-hire onboarding process and establish the IP (Intellectual Property) usage guidelines and 'dos and don'ts' playbook for the regional team in collaboration with cross-functional partners
• Financial & Legal Oversight: Oversee and manage the operational aspects of the marketing budget, including tracking purchase orders, processing invoices, and maintaining vendor contracts to ensure financial compliance and legal adherence
• Stakeholder Management & Alignment: Serve as the primary liaison between APAC Marketing, Global teams, and key cross-functional stakeholders (e.g., Finance, Legal, Engineering) to drive process improvements and ensure strategic alignment and efficient project execution

Требования

• Bachelor’s degree in Marketing, Business Administration, or a related analytical field
• 5-6+ years of progressive experience in Marketing Operations, Project Management, or a combined MOps/PM role, ideally within a high-growth technology company
• Demonstrated ability to leverage strong analytical and problem-solving skills to diagnose workflow issues and implement scalable, data-driven solutions
• Expertise in advanced data analysis, reporting, and data visualization (e.g., Tableau, Looker) to translate complex performance metrics into actionable business insights
• Exceptional written and verbal communication skills, with a proven ability to organize, structure, and articulate complex information to diverse stakeholders
• Proven ability to take proactive ownership of problems and processes, driving continuous improvement without constant oversight
• Expert ability to prioritize and manage a high-volume portfolio of simultaneous projects, ensuring successful and timely delivery of each
• Meticulous attention to detail and unwavering commitment to data accuracy and hygiene across the marketing technology stack
• Deep understanding of the digital marketing funnel, channel performance, and core marketing metrics (e.g., CAC, LTV, Conversion Rates)
• Ability to thrive in a fast-paced, hybrid work environment, effectively managing pressure and rapid organizational change
• Experience applying formal Project Management methodologies (e.g., Asana, Jira) to Marketing/Field Operations and leveraging AI/Automation tools (e.g., Codex, Python) to drive operational efficiency within the technology or gaming industry is a significant advantage
• Experience with field marketing operations/PM, particularly in the tech industry, is a Plus
• Familiarity and genuine interest in the company's Intellectual Property (IP) and brand standards is a plus
• At Scopely, we create games for everyone, and want to ensure that the people behind our games reflect that!
• We are committed to creating a diverse, supportive work environment where everyone is treated with respect
• We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

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