B2B Lifecycle Marketing Manager

Навыки

• API (интеграции)
• B2B-продажи
• Бренд-маркетинг
• HubSpot
• Производство
• Room / Realm / CoreData
• Ответственность за результат

О компании и продукте

• ElevenLabs is an AI research and product company transforming how we interact with technology.
• We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $11B - multiples of 11, always.
• We have expanded from voice into three main platforms:
• ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale.

Задачи

• Design, build, and continuously optimize lifecycle and nurture campaigns across email, in-product, and other owned channels for both self-serve (PQL) and enterprise (MQL/SQL) funnels
• Own lead scoring and segmentation models in HubSpot, ensuring leads are routed and prioritized based on fit and intent signals
• Manage the marketing-to-sales handoff in partnership with RevOps and Sales — clean data, clear SLAs, tight feedback loops
• Build and run ABM programs for target enterprise accounts, coordinating with Sales and content on account-specific messaging
• Use AI-driven workflows to personalize content, automate segmentation, and reduce time-to-launch on new lifecycle programs
• Report on pipeline and revenue influence from lifecycle programs, and use that data to prioritize what to build next
• Continuously test and iterate on messaging, timing, and triggers across the funnel — from signup to expansion

Требования

• You think in funnels and systems, not one-off campaigns
• You're equally comfortable in the weeds of a HubSpot workflow and in a room with Sales talking about pipeline quality
• You default to testing and measuring rather than guessing, and you're excited about using AI to do more with less — automating the repetitive work so you can focus on strategy and experimentation
• You move fast, take ownership of outcomes, and collaborate easily across marketing, sales, and product
• 4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company
• Deep proficiency in HubSpot — building workflows, scoring models, and automated nurture programs
• Working knowledge of Salesforce and how marketing and sales data connect end-to-end
• Experience building and managing lead scoring and MQL/SQL/PQL funnels
• Experience running or supporting ABM programs for target accounts
• Strong analytical skills — comfortable owning funnel metrics and translating data into action
• Excellent cross-functional communication, especially with Sales and RevOps

Будет плюсом

• Experience building AI-powered marketing workflows — for personalization, content generation, or campaign automation
• Experience marketing to developer or technical buyer personas
• Familiarity with product-led growth motions and PQL-to-enterprise conversion
• SQL or basic data querying skills
• GROWTH POTENTIAL
• We believe in hiring the best talent in the world to make an impact in the right role at the right time
• At ElevenLabs, strong performance creates opportunities for growth
• Here are some of the career paths you can expect after excelling in this role
• Lead social strategy across all ElevenLabs brands and sub-brands as the social function scales
• Move into a broader content role spanning video, editorial, and social
• Expand into brand marketing or creative direction as the growth team evolves
• LOCATION
• This role is remote and can be executed globally. If you prefer, you can work from our offices in London, New York, Madrid, Warsaw and many more
• We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or other legally protected statuses

Условия

• Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible
• Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities
• Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend
• Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose
• Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy
• Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend

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