Brand Enablement Manager

Навыки

• B2B-продажи
• Решения на данных
• Ответственность за результат

О компании и продукте

• We are looking for a strategic, process-driven Senior Brand Enablement Manager to join our in-house creative team, the Studio.
• In this role you will manage all resources that colleagues and external parties need to find and create on-brand assets. On the one hand, you own and maintain brand guidelines, design guidelines, and copy guidelines. On the other hand, you manage our collection of digital assets.
• With that, your mission is to enable any team, agency, or AI agent to produce on-brand content in an efficient way. You turn our brand, creative guidelines, and digital assets into a living, breathing ecosystem, through scaling workflows, managing resources, and keeping all relevant parties up to date.
• This role demands a high level of ownership, exceptional communication, organizational skills, and a forward-thinking approach to leveraging technology to scale operational efficiency. You’ll report to the Head of Content & Design and closely work with the Head of Global Brand via a crucial dotted line relationship. In your day to day, you’ll collaborate with the Global Marketing Department, and partner with Regional & Local marketing teams.

Задачи

• Brand Governance
• Ownership of all brand guidelines, rules & standards for Adyen’s creative output
• Enablement of guidelines through education, templatizing, and tooling
• Continuous curation of guidelines, adapting to local needs, media trends, and developing technology
• First point of contact for inquiries regarding brand guidelines
• Digital Asset Management
• Categorization and curation of all available creative assets
• Revision of uploaded assets
• Answering DAM tooling related request from colleagues
• DAM user management for internal and external parties
• Creative Infrastructure
• Revision of our creative tech stack in order to scale your solutions
• Governance of our single sources of truth (guidelines & assets) from a tech enablement perspective
• you make sure colleague’s agents and tools draw from right brand and creative sources
• Experience & Background
• Systemic Thinker: You don't just distribute guidelines
• you build the infrastructure that makes following them the path of least resistance
• Matrix Navigation: Proven success working in a hybrid reporting structure, comfortably balancing execution metrics (Studio) with strategic alignment (Global Brand)
• Skills & Core Competencies
• You have a strong (internal) customer focus and know how to strike a balance between upholding standards (quality) and meeting customer needs (speed)
• You’re familiar with creative processes and a have a knack for operational efficiency
• You’re data driven and whether it’s about tracking asset utilization, determining what guidelines need revision, or justifying an investment, you use figures for guidance

Требования

• You bring 5+ years of experience in Creative Operations, Brand Operations, or Design Operations, ideally within an international B2B or corporate environment
• Tech & AI Savvy: Strong familiarity with modern creative tools, digital asset management tools, and a keen interest/experience in operationalizing AI tools
• You’re a change agent with a proven track record of rolling out new tools, DAM systems, or workflow processes across regional teams without friction

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