Category Marketing Manager (Europe)

Навыки

• Excel
• Управление проектами

О компании и продукте

• GRS Recruitment is proud to partner with a dynamic FMCG company based in Limassol, seeking a talented Category Marketing Manager (Europe) to join their passionate team. This is a fantastic opportunity to play a key role in shaping marketing strategies across multiple European markets. If you have a strong background in FMCG marketing, this could be the perfect next step in your career.

Задачи

• Form a brand portfolio and SKUs on the market, analyze the assortment and competitors
• Launch new products and adapt existing ones - from idea to implementation
• Organize certification, adapt labeling, packaging according to local requirements
• Work with R&D and external partners on innovations
• Plan marketing support: ATL, BTL, POSM, trade marketing
• Work with contractors: tenders, production, documentary support
• Participate in international exhibitions: organization, implementation, contacts
• Form prices, specifications, terms of cooperation with partners, support for importers and distributors
• Coordinate logistics, equipment relocation and work with unique raw materials
• Work with databases: Nielsen, MRC, Global Data
• Conduct and support research, potential market analysis
• Optimize the product line and calculate the effectiveness of models

Требования

• Higher education (marketing / economics)
• Minimum 2 years of experience as a marketing manager / brand manager (preferably with European markets)
• Experience in independent project management
• Fluency in English
• Confident user of Excel (pivot tables)
• Understanding of the principles of pricing, assortment analysis, key brand indicators
• Basic understanding of Nielsen, MRC data, internal company reports

Условия

• Opportunity to work within a growing, innovative FMCG company
• The opportunity to implement your ideas and influence the market
• Work with interesting and popular brands
• Due to the high volume of applications, we receive at GRS Recruitment, only shortlisted candidates will be responded to

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