Content Marketing Manager (German-speaking Market)

Навыки

• A/B-тесты
• B2B-продажи
• CJM / JTBD
• Маркетинговая стратегия
• Ответственность за результат
• Контекстная реклама
• Retention и отток

О компании и продукте

• We're a fast-growing, Vienna-based B2B SaaS startup in the AI-powered business communication space — building technology that helps small and medium-sized enterprises automate their phone interactions around the clock. With a recent Seed A/B raise behind us and a team scaling rapidly, we're looking for a Content Marketing Manager to own our presence and messaging in the German-speaking market.
• This is a high-ownership role at the intersection of strategy and execution. You'll define the brand voice for German-speaking audiences, craft content across the entire customer journey, and work closely with a driven, ambitious team to accelerate growth. If you thrive in fast-paced startup environments and love turning complex ideas into compelling copy, this role is for you.

Задачи

• Own the end-to-end content marketing strategy and execution for the German-speaking market
• Define and steward the brand voice across all customer journey stages — awareness through retention
• Write and manage website copy and landing pages tailored to German-speaking audiences
• Produce high-converting copy for paid marketing channels
• Script ad creatives for YouTube and Paid Social platforms
• Develop and execute organic content strategies across relevant social platforms
• Collaborate with creators, customers, and influencers to produce authentic, resonant content
• Drive continuous improvement through A/B testing, user research, and performance insights
• Contribute to product positioning and go-to-market messaging strategy

Требования

• 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing roles
• Native-level German writing skills with a sharp instinct for marketing copy
• Solid background in B2B SaaS or a fast-growing software environment
• Strong understanding of performance marketing and conversion-focused copywriting
• Hands-on experience with A/B testing and using performance data to refine messaging
• Experience scripting ad creatives for YouTube and Paid Social
• Proven ability to build and execute organic social content strategies
• Experience collaborating with external creators, customers, and influencers
• Fluent English for internal and cross-functional communication

Будет плюсом

• Experience marketing AI products or voice/conversational technology
• Background in user research for marketing insights
• Familiarity with SEO best practices for organic content strategy

Условия

• Salary: €65,000 – €100,000 per year, depending on experience
• Opportunity to be an early, high-impact hire at a well-funded, high-growth startup
• Work directly with a senior, cross-functional team in a collaborative environment
• Please note: visa sponsorship is not available for this role
• LOCATION
• This is an on-site role based in Vienna, Austria
• We're looking for candidates who are already based in Vienna or willing to relocate
• Remote work is not available for this position

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