Creative Production Manager, User Acquisition

Навыки

• Asana / Monday
• Jira
• Контекстная реклама
• Управление проектами

О компании и продукте

• Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
• Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.
• The Pokémon GO team is seeking a Creative Production Manager, User Acquisition to build our next-generation advertising creative pipeline

Задачи

• Lead the creative production process, collaborating with internal teams and external agencies, from ideation to final delivery, ensuring all assets are optimized for performance and align with our brand
• Manage production timelines, setting workback schedules, milestone check-ins, stakeholder reviews and approval cycles with our brand partner
• Establish and maintain strong relationships with artists and agencies, keeping lines of communication open for quick decision-making and feedback loops
• Review workflow process and leverage AI tools to find ways to improve productivity, eliminate repetitive tasks, reduce errors and increase the quality of work
• Own the project management process: assigning projects, collecting relevant details, unblocking dependencies, providing feedback, and looping in stakeholders in a timely manner
• Manage the UA creative budget, tracking vendor output and proactively source, evaluate and onboard new vendors as needed, ensuring they meet quality standards and strategic goals
• Analyze campaign performance data to isolate creative variables, create reports to share and use these insights to guide future winning creative strategies
• Partner closely with the Performance Marketing team to ensure creative strategies align with broader user acquisition goals, contributing regularly to weekly meetings
• Assign gameplay screen recordings to capture artists, troubleshoot and unblock issues by working closely with cross-functional teams
• Perform quality control on design deliverables, ensuring accuracy for sizing and localization requirements
• Required 3 in-office days per week
• In this role, you will lead all aspects of the UA creative process from concept to completion, ensuring our ads meet brand guidelines and quality standards
• You will leverage advanced AI tools to streamline operations and deep dive into data analytics in order to produce high-performing creatives
• This role collaborates with artists, agencies and other creative professionals to integrate all of the learnings and strategies required for successful performance marketing campaigns

Требования

• Demonstrated experience in a creative production or creative development role, ideally in the mobile gaming or digital advertising industries
• Bachelor's degree or equivalent experience in Marketing, Advertising, Graphic Design, or a related field
• Ability to use AI tools to solve workflow bottlenecks and increase output efficiency
• Strong understanding of user acquisition strategies and how creative assets drive performance in mobile gaming
• Proven track record of managing complex projects from conception to completion while optimizing workflow processes
• Experience working with high-profile third-party IP and navigating strict brand standards and approval processes
• Familiarity with Adobe Creative Suite and proficiency in project management software (JIRA, Asana, Wrike)
• Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice
• Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others
• Plus if you have a strong familiarity and knowledge of the Pokémon and Pokémon GO brands

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