CRM Marketing Manager (Email & Social)

Навыки

• A/B-тесты
• B2B-продажи
• Конверсия
• CPC / CPM / CTR
• CRM-системы
• Дизайн-система
• E-commerce

О компании и продукте

• Israel Cart is an online marketplace connecting customers with authentic products from small family-owned businesses across Israel. Our mission is to create meaningful connections between customers and the families behind every product, making every purchase part of a bigger story, not just a transaction.
• As CRM Marketing Manager (Email & Social), you will own Israel Cart’s email marketing and social media channels (Instagram* & Facebook*), creating engaging, mission-driven communication that builds lasting relationships with our customers. While product strategy is owned by other teams, you will be responsible for turning ideas into compelling campaigns and consistent customer communication.
• Lev Haolam is an international, fast-growing mission-driven enterprise based in Israel, focused on the U.S. market and committed to supporting local family-owned businesses in Judea and Samaria.
• At Lev Haolam, we value ownership, collaboration, and continuous improvement. By joining us, you become part of a team committed to meaningful work and long-term growth, for our partners, our customers, and our people.

Задачи

• Own and manage our email marketing (Klaviyo) and social media channels (Instagram* & Facebook*, etc.)
• Plan and execute the content calendar across CRM and social channels
• Build and optimize lifecycle campaigns, including welcome, nurture, abandoned cart, post-purchase, and re-engagement flows
• Create engaging, mission-driven content that builds customer relationships and drives retention
• Write compelling copy and collaborate on the visual execution of emails and social content using our AI-powered design system
• Run A/B tests, analyze campaign performance, and continuously optimize results
• Coordinate with designers, video editors, and other contributors to deliver high-quality marketing campaigns

Требования

• 4+ years of experience in CRM and lifecycle marketing, with a strong focus on email marketing and social media
• Experience taking communication campaigns from idea to execution, with excellent English copywriting skills (C1+) and the ability to write naturally for a US audience
• Hands-on experience with CRM platforms (Klaviyo is a strong plus) and lifecycle marketing best practices
• Ability to create value-driven communication that builds long-term customer relationships while driving engagement and revenue
• Strong analytical skills, including audience segmentation, A/B testing, and campaign performance analysis (CTR, Open Rate, Conversion Rate, etc.)
• Comfortable using AI tools to accelerate content creation and campaign execution
• A proactive, self-driven mindset with the ability to take ownership, generate ideas, and continuously improve your channels

Будет плюсом

• Experience marketing to US-based customer audiences
• Experience in e-commerce, DTC, or subscription businesses
• Familiarity with mission-driven brands, storytelling, or community-focused marketing
• Work Conditions
• Collaboration under a B2B / independent contractor agreement
• 24 paid vacation days annually
• Why Join Us?
• At Lev Haolam, your work has real meaning
• Every day, you’ll contribute to something significant - helping mission-driven products reach customers around the world while being part of a team that values impact, ownership, and growth
• Facebook и Instagram принадлежат компании Meta, которая признана экстремистской организацией и запрещена в РФ

Условия

• Remote-first, full-time position with flexible working hours

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