Data Analyst

Навыки

• Анализ данных
• ETL / ELT
• Looker
• Power BI
• SOLID и паттерны
• SQL
• Статистика

О компании и продукте

• We are looking for a passionate and detail-oriented Data Analyst to join our PGD LATAM DATA team. This role supports cross-functional marketing initiatives by transforming complex data into actionable insights. The ideal candidate combines foundational knowledge in data analytics with a curiosity for digital marketing performance and campaign optimization.

Задачи

• Analyze digital campaign performance across channels (display, site, search, email, social)
• Compile and interpret data to address business and marketing issues
• Develop and maintain dashboards and reports using data visualization tools (e.g., Power BI, Tableau, Data Studio, Datorama)
• Perform ad hoc and recurring analysis to support agencies and clients
• QA data to identify inconsistencies and suggest optimization opportunities
• Collaborate with internal teams to align data strategies with business goals
• Assist in the development of measurement plans and research for ongoing marketing initiatives
• Communicate findings clearly using visualizations and storytelling to inform decision-making
• Company description
• Publicis Global Delivery (PGD)

Требования

• 3-5 years of experience in data analysis, preferably in a marketing or digital media context
• Bachelor’s or Master’s degree in Statistics, Applied Mathematics, Marketing, Advertising, Business Administration, Communications, or equivalent experience
• Proficient in SQL (DML-DDL)
• Familiarity with ETL concepts and web analytics platforms (Google/Adobe Analytics, Tag Manager)
• Solid skills in spreadsheet tools, macros, and complements
• Understanding of digital marketing KPIs and platforms
• English level: B2–C1
• Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world
• PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day
• Culture, growth and wellbeing underline all aspects of Publicis Global Delivery
• WeArePGD

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