Digital Marketing Manager

Навыки

• Коммуникация
• Решения на данных
• Instagram
• KPI
• Лидерство
• Управление проектами
• SEO

Задачи

• Reports to the Head of Marketing
• Creates and owns the strategy and implementation plan for marketing campaigns on the following digital channels: social media (Facebook, Instagram, Tiktok, LinkedIn) and company website
• Effectively manages the communication and content plan for social media
• Closely monitors and reports the performance of digital marketing campaigns, with KPI’s directly linked to business performance
• Carefully manages regulatory digital risk KPIs with compliance
• Regularly gets customer insights from digital channels based on customer social media voice in our channels
• Gathers information and shares digital campaigns of competitors to the team
• Works closely with the growth marketing team in managing comms for paid media campaigns
• Ensures that the website is always up to date in terms of content – product descriptions, new campaigns, SEO blogs etc
• Leads and directs the digital marketing team (content manager, social media managers and multimedia officer)
• Constantly reviews existing business processes and develops guidelines and policies, as needed for the team’s common reference
• Qualification
• Very clear understanding of digital marketing principles- social media, website, SEO
• Strong leadership and people management skills
• Data driven and strategic thinker
• Executes plans flawlessly, great project management skills
• Exceptional leadership, organizing, presentation and communication skills
• In-depth knowledge of industry best practices
• Interested? Send us your CV at talentacquisition@tonikbank.com
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Требования

• As a hands-on leader, you’ll guide a high-energy digital team while continuously upgrading processes, policies, and platforms to keep Tonik fast, relevant, and ahead of the curve
• Bachelor’s degree in marketing, management or other similar degree
• At least 7 years of handling digital marketing roles with at least 3 years of experience managing a team

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