DIGITAL MARKETING SPECIALIST

Навыки

• A/B-тесты
• Agile
• Самостоятельность
• B2B-продажи
• CAC / CPA / CPL
• Canva
• Холодные рассылки

О компании и продукте

• Nexthop is an Australian telecommunications carrier that provides Dark Fibre, IP Transit and 10Gbit Internet on a network we built, own and operate. We are a rapidly expanding telecommunications carrier democratising premium connectivity solutions for businesses. As we scale, we need a data-driven Digital Marketing Specialist to accelerate lead generation through paid ads, email outreach, and retargeting—driving pipeline growth and customer acquisition.
• Компания: Nexthop Fibre Network. Отрасль: Telecommunications

Задачи

• (LINKEDIN, GOOGLE ADS AND EMAIL LEAD GEN)
• HIGH GROWTH TELECOM CARRIER

Требования

• We Need a Driver, Not a Passenger
• We need a results-obsessed marketer who sees gaps, owns solutions, and delivers measurable impact without constant oversight
• If you're the type who spots opportunities, tests relentlessly, and ships work that achieves results, let's talk
• This is a long-term opportunity in a dynamic, independent telecom carrier for a self-starter person with a strong sense of ownership
• 3+ years in performance marketing with expertise in LinkedIn Ads, Google Ads, and outbound email (B2B telecom/IT preferred)
• Proven success running cold email campaigns (show examples of reply rates/meetings booked)
• Experience with retargeting audiences and lookalike modelling (LinkedIn/Google)
• Familiarity with telecom/ISP solutions (e.g., 10G, 5G, 2.5G Fibre Internet and dark fibre products, Data Centre DIA, IP Transit, Wavelength, IaaS)
• Basic design skills: Ability to create/edit visuals in Canva (or Adobe Express). Knowledge of Figma/Photoshop is a plus
• Tools: Google Analytics 4, LinkedIn Campaign Manager, ESPs (e.g., Mailchimp, Klaviyo), A/B testing tools
• Agile mindset—thrives in a high-growth, fast-paced environment
• What You'll Own & Execute
• 1. LinkedIn & Google Ads (Primary Channels)
• Design, launch, and optimise high-converting LinkedIn Ads (Sponsored Content, Lead Gen Forms) and Google Ads (Search, Display, YouTube) targeting enterprise telecom buyers, IT managers, and network decision-makers
• We need ads that actually convert (not just "drive awareness")
• Implement geo-targeted campaigns for 10G, 5G, 2.5G fibre internet and dark fibre, IP Transit, SD-WAN, cloud and voice services
• Continuously A/B test ad creatives, landing pages, and CTAs to improve lead quality and cost-per-acquisition (CPA). Show us how you can optimise the CPA
• 2. Outbound Email Lead Generation (Critical Focus)
• Develop and execute scalable cold email campaigns (using tools like HubSpot, Outreach, or SalesLoft) to engage prospects and book meetings for sales
• Craft personalised, value-driven email sequences tailored to telecom pain points (e.g., cost reduction, network reliability, scalability)
• Launch cold email campaigns that get replies (not just sent) - show us your 40%+ open rate examples
• 3. Retargeting & Conversion Optimisation
• Build cross-channel retargeting campaigns (Google Display, LinkedIn, Meta) to re-engage website visitors and lost leads
• Use dynamic ad content (e.g., case studies, promo offers) to move prospects through the funnel
• Optimise landing pages and lead forms for higher conversions

Условия

• Формат: #удаленка
• Занятость: Полная
• Зарплата: 1500

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