Director UX Design

Навыки

• B2C-продажи
• CJM / JTBD
• Дизайн-система
• Figma
• Лидерство
• Производство
• Ответственность за результат

О компании и продукте

• HelloFresh Group reaches more than 6 million customers across 16 markets through a portfolio of 8 consumer brands — from meal kits and ready-to-eat meals to pet food and specialty products. HelloTech, our global technology division, builds the digital consumer experience across Berlin, Warsaw, and North America: the apps, the personalization, the discovery moments, and everything in between that turns food into something people genuinely look forward to.
• Design is core to how we compete. Our Consumer UX team designs end-to-end experiences across all 8 brands, and we hold a high quality bar — internally, our “zest-appeal” framework defines design excellence from baseline usability through to best-in-class, surprise-and-delight craft. We are also moving fast to an AI-native way of working, where AI rethinks discovery, prototyping, and the path from design to code. Experience quality and innovation are leadership priorities all the way to the group president.
• This year we are doubling down on craft, execution, and design leadership. In a world where it is easier than ever to get software to 75% built, it is the last 25% — the polish, the motion, the detail customers actually feel — that decides whether a consumer experience is merely useful or genuinely loved. Millions of people open our apps every week to feed themselves and their families; the final 10% is the difference between a transaction and a habit.

Задачи

• he Recipe
• Lead from the front
• Lead, coach, and inspire a multidisciplinary team — UX, UI, content, and localization — across multiple consumer surfaces
• Stay hands-on in the work: review designs, jump into critiques, and drive clarity
• Turn ambiguity into clarity
• Solve problems from first principles, not templates
• Help your team make hard decisions, focus on outcomes over process, and install just the right amount of structure and rigour to ship great work at speed
• Set and uphold an extremely high craft bar
• From UX flow to polished UI — layout, typography, motion, micro-interaction, and visual storytelling
• Be the design-quality amplifier who notices the details others miss and pushes work to where it needs to be, coaching the team to our quality tenets
• Own a consumer experience domain end-to-end
• Take accountability for the quality and delivery of experiences across the customer journey, from problem framing to shipped product across our brands and 16 markets
• Drive design excellence through every detail
• Build design-technology capability
• Champion and scale our design system (Zest) and modern UI foundations
• Close the gap between design and engineering through prototyping, design-to-code workflows, and component quality — making design and engineering faster together
• Make us AI-native
• Treat AI as an active part of how design gets done — accelerating discovery, generating and validating prototypes, and shortening design-to-delivery
• Define the quality bar AI-assisted workflows must meet, and help the company rewrite how consumer products get built in the AI era
• Partner deeply with Product and Engineering
• Align on priorities, make tradeoffs, unblock delivery, and move fast
• Advocate clearly and persistently for the right experience, and raise the ambition of the partners around you

Требования

• he Ingredients
• Team leadership
• A track record of leading and growing high-performing design teams in product-first, consumer (B2C) companies — hiring, coaching, and developing designers at all levels, from IC to managers
• High agency
• You thrive in ambiguous, fast-changing environments, push for the right solution rather than the convenient one, and lean in to make things happen without waiting for permission
• A bias to ship
• Demonstrated success driving teams to ship great software at scale, not just making decks about it — owning execution across a product line and a portfolio of features
• Exceptional craft and product taste
• Strong visual and interaction sensibility and a high personal bar for detail
• You know what great looks like for a consumer audience, and you can help teams get there — across hierarchy, motion, and micro-interaction
• Design-technologist mindset
• Fluency at the design–engineering boundary: design systems, component architecture, prototyping in code or advanced tools, and a practical grasp of front-end constraints
• AI-native practice
• You already use AI across the design workflow — for insight synthesis, rapid prototyping, and design-to-code — and have a point of view on scaling it responsibly with a high quality bar
• Fluency with tools like Figma, Claude, and similar is expected
• Scale and systems thinking
• Experience designing and maintaining quality across a multi-brand or multi-market consumer ecosystem, balancing consistency with brand-specific character
• What Success Looks Like
• Your team consistently delivers high-quality consumer product work at speed
• You have hired exceptional talent and helped your existing team grow in craft and execution maturity
• Experience quality in your domain is visibly higher — the last 10% is sweated, and it shows in what customers feel
• Product and engineering leaders love partnering with you because you unlock progress and raise the ambition
• Design systems and AI-native workflows in your domain make the whole team faster without sacrificing craft
• You are a key player in shaping how HelloFresh builds consumer product in the AI era — writing new playbooks, not following old ones

Условия

• he Toppings
• Scale and impact. Shape experiences for 6+ million customers across 8 brands and 16 markets
• A craft-and-AI-first culture. Leadership that champions experience quality, innovation, and AI-native ways of working from the top of the organization
• Real ownership. End-to-end accountability for your domain, with the autonomy to set and raise the bar
• Growth. A defined leadership track and the chance to expand scope as the alliance scales
• Global collaboration. Work with experienced product, engineering, and design partners across HelloTech’s international teams

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