Field Marketing Manager, US West & Canada (P4)

Навыки

• B2B-продажи
• Коммуникация
• Customer Success
• Решения на данных
• Лидерство
• Маркетинговая стратегия
• MS Office

О компании и продукте

• Veeam, following its acquisition of Securiti AI - the leader in AI-powered data security posture management (DSPM) - is seeking a Regional Field Marketing Manager to drive growth across the US West Coast and Canada.
• The Field Marketing Manager will own the regional field marketing plan, budget, campaign strategy and execution across a broad mix of programs, including field events, trade shows, account-based marketing (ABM), digital campaigns, executive programs, customer initiatives, and channel-led activities.
• This role will partner closely with regional Sales, BDR, Channel, Customer Success, Product Marketing, Demand Generation, and Veeam marketing teams to drive security-led demand generation, brand awareness, customer acquisition, expansion, and partner-led pipeline growth.
• The successful candidate will play a key role in showcasing the combined value proposition of Securiti AI + Veeam, creating integrated go-to-market programs that generate qualified pipeline and strengthen strategic positioning in the market at the forefront of the industry.

Задачи

• Develop and execute an integrated field marketing strategy designed to increase brand awareness, generate security-led qualified pipeline, support customer acquisition, and contribute to regional growth targets across the US West Coast and Canada
• Partner closely with regional Sales leadership and local teams to understand market priorities, target accounts, business objectives, and pipeline needs
• Develop integrated marketing programs that highlight the combined value proposition of Securiti AI + Veeam , driving awareness, customer engagement, and pipeline generation
• Collaborate with Veeam marketing teams to identifysynergies, coordinate regional activities, and maximize the impact of shared programs and investments
• Lead the planning and execution of account-based marketing programs, integrated campaigns, field events, executive engagements, trade shows, webinars, and partner-led initiatives
• Orchestrate cross-functional collaboration across Sales, BDRs, Channels, Alliances, Product Marketing, Demand Generation, Customer Success, Communications, and subject matter experts
• Collaborate with Channels & Alliances to develop joint marketing initiatives with GSIs, regional integrators, VARs, cloud partners, and strategic alliances
• Manage MDF and partner-funded programs, coordinating joint activities to maximize partner engagement and available funding opportunities
• Partner with Customer Success to strengthen customer advocacy, increase customer engagement, and identifyexpansion opportunities
• Track campaign performance, pipeline contribution, lead conversion, and ROI, using data-driven insights to continuously optimizethe regional marketing strategy
• Manage the regional marketing budget, allocatinginvestments across programs based on business priorities, expected impact, and performance

Требования

• 8+ years of experience in B2B field marketing, demand generation, and/or partner marketing within SaaS enterprise technology, cloud, cybersecurity, and/or data management

Будет плюсом

• Demonstrated experience developing and executing integrated field marketing programs across the US West Coast and/or Canada with budget ownership
• Proven success driving demand generation and measurable pipeline growth
• Excellent stakeholder management skills, including experience partnering with senior Sales leadership and cross-functional teams
• Strong strategic, analytic, and problem-solving skills - with the ability to interpret, report, and present marketing, funnel, and pipeline data to drive business decisions
• Excellent project management, organizational, and communication skills
• Proficiency with Salesforce, marketing automation platforms, Microsoft Office, and marketing reporting tools
• Experience with customer advocacy programs is a plus
• Location: US West Coast - San Jose / Bay Area

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