Full Stack Marketing Specialist

Навыки

• Атрибуция
• CAC / CPA / CPL
• CMS
• Конверсия
• CRM-системы
• CRO / оптимизация конверсии
• E-commerce

О компании и продукте

• Today, we are working with organizations from various parts of the world, including North America, Western Europe, Israel, Australia, and the UAE

Задачи

• lanning, launching, and optimizing campaigns across Google Ads, paid social, and email channels
• Structuring campaigns by funnel stage, audience, geography, and objectives
• Managing budgets, bidding strategies, targeting, retargeting, and creative testing
• Analyzing performance metrics (CPL, CPA, CAC, ROAS, conversion rate) and optimizing accordingly
• Running A/B tests across creatives, audiences, landing pages, and messaging
• Setting up tracking, validating measurement, and improving attribution (GA4, CRM, GTM)
• Building reports on campaign, funnel, and conversion performance
• Conducting keyword research and optimizing content for SEO and paid search
• Collaborating with technical teams on tracking, SEO basics, and campaign implementation
• Creating and optimizing email campaigns, segmentation, and user journeys
• Using data insights to identify opportunities and drive continuous improvement
• Full Stack Marketing Specialist Вакансії
• PL Warsaw 1 Rondo Daszyńskiego 00-843 Summary Andersen is hiring a Full Stack Marketing Specialist to manage multi-channel campaigns, including SEO, content, paid acquisition, and analytics, driving growth across global digital projects
• Andersen is a pre-IPO software development company providing a full cycle of services

Требования

• ands-on experience in performance marketing for 3+ years, including campaign setup, optimization, audience targeting, retargeting, and budget management in Google Ads and Meta Ads Manager
• Strong understanding of key marketing metrics, including CPL, CPA, CAC, conversion rate, and ROAS, and ability to optimize campaigns based on performance data
• Solid experience with marketing analytics and tracking, including Google Analytics 4 (GA4), UTM structure, and campaign performance analysis
• Working knowledge of Google Tag Manager (GTM) and ability to validate or coordinate tracking and conversion setup
• Practical experience in SEO, including keyword research, on-page optimization, metadata, and content structuring, with hands-on use of tools such as Ahrefs or Semrush
• Сopywriting skills, with the ability to create and adapt messaging for ads, landing pages, emails, and website content
• Experience with email marketing and lifecycle campaigns, including segmentation, campaign setup, and basic automation in tools such as HubSpot, Mailchimp, or similar
• Understanding of how different tools in the marketing stack integrate and support campaign execution
• Level of English – from Upper-Intermediate and above
• Desired skills Understanding of lead lifecycle and CRM processes
• Experience with LinkedIn Ads
• Experience working with CMS platforms such as Webflow, WordPress, or similar, including updating pages, creating landing pages, and managing content
• Basic understanding of conversion rate optimization (CRO), including landing page structure, CTAs, and form logic
• Familiarity with marketing automation tools such as Zapier or Make
• Reasons to join us Andersen cooperates with such companies as Siemens, Johnson & Johnson, AstraZeneca, BNP Paribas, Allianz, Ryanair, TUI, Verivox, Media Markt, etc
• For the past four years, our company has been growing annually by 60–100%, and we constantly involve top-notch specialists in our team
• Andersen has mentoring and adaptation systems for new employees, and transparent performance review and assessment systems will allow you to determine your development path and plan your growth
• The most important thing that we value in our employees is a commitment to continuous learning
• The company supports them in this and gives them access to the best educational platforms, seminars, and practices
• In addition, for over 19 years, Andersen has assembled a huge knowledge base and established a robust resource management institution
• We have been strengthening our expertise since 2007
• During this time, we have formed excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work
• We are a cool young team of like-minded people communicating informally
• You'll have a stable and competitive salary and an extensive benefits package
• At Andersen, we have many different ways to grow. You can improve as a specialist or a manager, and all your activities will be decently rewarded

Условия

• Our expertise covers FinTech, Healthcare, Retail, Telecom, Media & Entertainment, Logistics, Travel & Hospitality, eCommerce, and other industries

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