Growth Marketing Manager, Discoverability

Навыки

• Самостоятельность
• BigQuery
• CMS
• Google Analytics
• GitHub
• Lighthouse
• LLM

О компании и продукте

• Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.
• For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.
• Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.
• We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide . Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.

Задачи

• Own Vercel's organic acquisition strategy across SEO and AEO/GEO, with clear goals for traffic, non-branded visibility, share of voice in AI answers, how often coding agents choose and recommend Vercel, and downstream signups
• Lead technical SEO: crawlability, indexation, site architecture, structured data (schema), Core Web Vitals, rendering strategy, and internal linking — working directly in our stack and with Web Engineering to ship fixes
• Build our answer-engine strategy across both surfaces: (1) conversational assistants like ChatGPT, Perplexity, Gemini, Claude, and Google's AI surfaces, and (2) coding agents like Cursor, GitHub Copilot, Claude Code, and v0
• Understand how each retrieves and cites content — including docs, llms.txt, structured data, and machine-readable references — and shape our surfaces so Vercel is the source they reference and the default they build with
• Partner with Content and PMM to build a scalable content and information architecture — programmatic pages, docs, comparison and solution pages, and editorial — that ranks and gets cited
• Define and own the measurement layer: instrument the funnel from organic and AI-referred discovery through to activation, choosing the tooling and building the dashboards that make discoverability performance legible to the wider company
• Run a continuous experimentation program (page structure, metadata, schema, content formats) and turn results into repeatable playbooks
• Own domain and technical health across our web properties in collaboration with Engineering — migrations, redirects, canonicalization, and international/localization structure
• Stay ahead of a fast-moving landscape and translate algorithm and AI-engine changes into a clear point of view and a prioritized roadmap

Требования

• 6+ years in SEO, organic growth, or technical/growth marketing, with a track record of driving organic acquisition at scale — ideally for a product-led or self-serve business
• Genuinely technical: comfortable with structured data and schema, rendering and indexation, log-file and crawl analysis, and reading enough code to work directly in a CMS or codebase and spec fixes with engineers
• Familiarity with Next.js or modern frontend rendering is a strong plus
• Equally strong on the content and strategy side: you know how information architecture, page structure, and editorial quality drive both rankings and citations, and you can partner with writers and PMMs to make it happen
• Early, hands-on perspective on AEO/GEO across both conversational assistants and coding agents — you've experimented with how they retrieve, cite, and act on content (docs, llms.txt, structured references) and have opinions grounded in real tests, not just theory
• Fluent in the analytics stack (e.g., GSC, GA4, Ahrefs/Semrush, BigQuery or similar) and able to define your own metrics, build dashboards, and defend priorities with data
• A self-starter who thrives with ambiguity and ownership, and can move between strategy and execution without waiting for direction

Будет плюсом

• Experience marketing to developers or technical audiences is a strong plus

Условия

• Competitive compensation package, including equity
• Inclusive Healthcare Package
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
• Flexible Time Off
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed
• The San Francisco, CA base pay range for this role is $150,000 - $207,000
• Actual salary will be based on job-related skills, experience, and location
• Compensation outside of San Francisco may be adjusted based on employee location
• The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role
• Your recruiter can share more details during the hiring process
• Vercel is committed to fostering and empowering an inclusive community within our organization
• We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law

Паспорт вакансии

История публикации

Откуда что взялось

Отмечено то, что вывели мы. Без пометки — значение назвал работодатель.

Почему на этом месте в выдаче

Порядок выдачи объявлен контрактом: свежесть решает между днями, полнота и зарплата — внутри дня.