Growth Marketing Specialist (Bangkok-based, relocation provided)

Навыки

• Партнёрский маркетинг
• B2B-продажи
• CRM-системы
• HR-процессы
• HubSpot
• Outreach / Apollo / ZoomInfo
• Ответственность за результат

О компании и продукте

• At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
• Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
• No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
• Within Booking Holdings, an enhanced and more connected B2B business is being built within Booking Holdings consolidating the businesses of Booking.com, Priceline and Agoda into a single global division (“New B2B Business”)

Задачи

• Research & target your accounts and form a point of view on which product leads and how the relationship expands
• Run a capped 1:many motion over your tail
• Templated, segment-level Lead Gen campaigns (built with the shared Marketing Ops Specialist) to open accounts and book BD meetings - and spot when a warming account should graduate into your 1:few tier
• Kept deliberately bounded
• Map the buying committee, design the account plays, and create & adapt bespoke assets for your strategic accounts
• Partner with BD/Sales
• run and optimize campaigns in the marketing automation platform
• own your measurement layer
• What you will need (required)
• Account-research and buying-committee-mapping skill - you can build an account dossier and a stakeholder map and turn them into a plan
• Multi-channel campaign orchestration - multi-touch, multi-stakeholder campaigns (email, LinkedIn, events, direct)
• Ability to sell a portfolio, not a single product - comfortable matching the right product to a buyer and articulating an expansion path
• Strong BD/Sales partnership instincts
• comfortable working without direct authority
• CRM + MAP fluency - a major CRM (e.g., Salesforce) and a marketing automation platform (Pardot / Marketing Cloud Account Engagement, HubSpot, or Marketo)
• Data-literate - comfortable defining KPIs and reading dashboards. Strong writing and executive communication. Long-cycle patience and ownership

Требования

• 4+ years in B2B marketing, with 2+ years in ABM, strategic-account, or field marketing

Будет плюсом

• Travel, travel-tech, fintech/payments, loyalty, marketplaces, or B2B2C / partnership-led experience
• Exposure to intent-data / ABM platforms (6sense, Demandbase, ZoomInfo, Bombora)
• Event-based engagement (exec dinners, roundtables)
• ABM certification (ITSMA or equivalent)
• Self-serve / PLG onboarding funnels, affiliate/partner-network programs (CJ), or SDR/BDR collaboration. SQL/BI comfort is a plus but not required
• How we will measure success
• Primary (70%): buying-committee engagement depth, pipeline influenced, multi-product expansion, deal velocity, and BD-reported influence on strategic accounts
• Secondary (30%): qualified leads/meetings generated from the capped 1:many tier and graduation of warming tail accounts into 1:few
• Discover more about working at Agoda
• Agoda Careers https://careersatagoda.com
• Facebook https://www.facebook.com/agodacareers/
• LinkedIn https://www.linkedin.com/company/agoda
• YouTube https://www.youtube.com/agodalife

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