Growth Marketing Strategist

Навыки

• Когортный анализ
• HR-процессы
• Ответственность за результат
• Retention и отток

О компании и продукте

• At ClickUp, we're building the future of work: the first truly converged AI workspace unifying tasks, docs, chat, calendar, and enterprise search, all supercharged by context-driven AI. We are an AI-native company

Задачи

• Self-Serve Onboarding & Lifecycle
• Own the end-to-end self-serve onboarding experience: in-app flows, lifecycle emails, and product surface messaging that take a new signup from first session to deeply engaged workspace
• Build trigger-based systems that respond to user activity in real time
• A user who just created their first list gets different guidance than one who just invited their team
• Every touchpoint is personalized based on what the user has actually done and what would be most useful to them next
• Use AI to generate contextual content for users at the right moment: workspace templates, suggested workflows, feature education, and use-case-specific guidance, all driven by what they're actually doing in ClickUp
• Master the timing, placement, and frequency of in-app and email interventions
• Run rapid experiments to learn what drives deeper usage and what causes friction or fatigue
• Conversion to Paid
• Own how free workspaces convert to paid plans
• That means paywall design and copy, pricing page optimization, promo strategy, and understanding exactly which moments and behaviors make a workspace ready to buy
• Design and run conversion experiments at 3-5x the velocity of a traditional marketer because you've built AI systems that handle the volume, not because you grind harder
• Know which activation behaviors predict conversion and architect the onboarding experience to produce more of them
• Driving Brain² Adoption
• You are the person who gets users to go deep with Brain² and get real value from it as quickly as possible after signup
• Build the systems that surface Brain² at the right moment in a user's journey: when they're doing something manually that AI could do, when they're stuck, when they'd benefit from AI-generated content or automation
• Own the metrics that prove users are getting value from AI-enabled workspaces and use those metrics to feed back into the onboarding and lifecycle systems

Требования

• 7-10+ years in product/growth marketing with deep ownership of post-signup user journeys: onboarding, activation, conversion, and retention in self-serve SaaS
• Built lifecycle and in-app messaging systems from scratch inside a complex, multi-surface product (not a single-flow app) — can walk through how they navigated product depth without overwhelming new users
• Deep experience with conversion optimization: paywalls, pricing, promo strategy, and the experimentation that makes them work
• Data fluent: cohort analysis, activation metrics, conversion funnels, and behavioral segmentation
• Already operates at 3-5x output through AI-powered systems
• How We'll Evaluate You
• Show us a lifecycle or onboarding system you built end-to-end, with before/after numbers on activation or conversion
• We want to know a bit about how you'd build this
• Be a power user of a work management or productivity platform. We'll give you a real activation problem and you'll show us how you'd fix it
• Walk us through how you'd take a user from "just signed up" to "deep in ClickUp, paying, and actively using Brain²."
• Every team member is expected to leverage AI daily, and we evaluate AI fluency as part of our hiring process
• Join us and help redefine what's possible. 🚀
• Summary: You own the path from a new signup to a deeply engaged, paid workspace that runs on ClickUp and Brain²
• You build the self-serve onboarding and lifecycle systems (in-app and email) that meet users where they are, generate the right content at the right time based on their actual activity, and guide them into deeper product usage
• You own conversion to paid: how paywalls appear and perform, when and how promos run, and what ultimately gets a workspace to upgrade
• Your north star is driving users to realize the value of an AI-enabled ClickUp workspace
• You think in systems, not campaigns
• You use AI as your force multiplier to operate at a scale that would normally require a team
• This is not an enterprise customer nurturing role

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