Growth Product Manager

Навыки

• AppsFlyer / Adjust
• ARPU / ARPPU
• ASO
• CAC / CPA / CPL
• Firebase
• Google Analytics
• Google Ads

О компании и продукте

• What you'll get to do : Develop and execute a mobile app marketing strategy to grow subscriptions, increase engagement, and improve retention
• Analyze key marketing metrics and optimize app performance based on data insights
• Set up and use analytics tools (AppsFlyer, Firebase) to evaluate ad campaign performance, track traffic, and correctly interpret SKAdNetwork data for iOS
• Run A/B tests on pricing, creatives, funnels, and other marketing hypotheses to boost performance

Требования

• 3+ years
• Employment : full-time
• Location : remote
• A solid understanding of the specifics of iOS platforms for promoting apps in the US market
• Strong analytical thinking – ability to work with data, draw conclusions, and make informed decisions
• Hands-on experience with analytics tools: AppsFlyer, Firebase, Google Analytics, and others
• Understanding of SKAdNetwork and iOS features for accurate tracking of marketing performance
• Experience analyzing A/B tests, including applying statistical methods to interpret results and use insights to improve products or marketing strategies
• Experience working with monetization metrics and unit economics – understanding and calculating key metrics (ARPU, CAC, LTV, renewal rate, etc.) and building business models with clear dependencies
• Experience managing paid advertising campaigns
• Strong ASO expertise – optimizing metadata, keywords, and visuals for both the App Store and Google Play
• Solid understanding of UX/UI principles to improve onboarding, boost conversion, and increase user retention

Будет плюсом

• Familiarity with mobile app pricing models
• Knowledge of or experience in setting up and managing in-app subscriptions

Условия

• Confirmed employment from day one
• Remote work from anywhere in the world or at our office
• Flexible work schedule
• Corporate events and team-building activities
• A personalized approach to professional growth and development within the company
• A team of professionals ready to mentor and share their knowledge and experience
• We’re here to answer your questions d.mishina@movavi.com
• Telegram: cvfordasha
• Dasha Mishina, Recruiter
• 8 AM – 5 PM (GMT)
• Mon – Fri
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