Growth Product Manager

Навыки

• A/B-тесты
• ARPU / ARPPU
• B2C-продажи
• Работа с бэклогом
• HR-процессы
• Ответственность за результат
• Контекстная реклама

О компании и продукте

• Esti ( https://esti.app/ ) is a leading aesthetic photo editing app on a mission to become the #1 player in the market. We are looking for a Growth Product Manager to take full ownership of our monetization, onboarding, and user activation strategies. We are building a deeply personalized journey where marketing and product work as one ecosystem, and we need someone who can connect the dots between UA creatives, user intent, and the final purchase

Задачи

• Drive ARPU: Own the revenue metrics
• You will launch and optimize paywalls, test pricing strategies, and balance our new mixed monetization model (subscriptions + credits)
• Design personalized onboarding paths based on user intent and UA sources
• Full-Cycle Experimentation: Maintain a clean backlog of hypotheses
• Prioritize based on Impact × Effort , design A/B tests (prices, paywalls, onboarding screens), and draw actionable conclusions
• Bridge Product & Marketing: Work closely with the Performance Marketing team to understand how product changes affect key metrics like ROAS and CPI. Build seamless Install
• Paywall funnels

Требования

• nglish, Russian
• 1.5 - 3 years of Product Management experience in B2C mobile apps (working with subscriptions or IAPs is a must)
• Solid A/B testing expertise. Hands-on experience launching pricing and paywall tests
• Strong Product Analytics skills: You easily navigate user funnels and evaluate impact on ARPU
• You understand the basics of Performance Marketing and how creatives affect lower-funnel product metrics
• Experience using AI tools in your daily PM work (for analytics, writing documentation, or brainstorming)

Как проходит отбор

• HR interview
• Hiring manager interview
• Test case
• Final interview
• Reference check
• Professional development – paid training and courses, online / offline lectures, workshops and trainings. Our employees take part in all major IT meetups
• Adaptation – qualitative onboarding, we help to quickly and smoothly solve all problems. regularly collect feedback throughout the trial period
• Career development – Review is conducted every 6 months, we monitor results and help improve performance
• Balance between work and personal life – ability to conveniently build your work schedule, take vacations and days off without a bunch of approvals and bureaucracy
• Health – health insurance compensation
• Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas
• Relocation – we offer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit
• Prequel+ – premium access to the entire Prequel product

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