Head of Growth Marketing

Навыки

• A/B-тесты
• Атрибуция
• B2B-продажи
• CAC / CPA / CPL
• CRM-системы
• CRO / оптимизация конверсии
• Google Tag Manager

О компании и продукте

• Spendesk is a profitable, fast-growing spend management platform pioneering the future of company spend. We're building a world-class GTM organisation and entering our next ambitious growth phase across Europe.
• As Head of Growth Marketing, you'll report to the VP of Marketing and own the full growth marketing function — from paid acquisition and lifecycle to website, experimentation, and marketing ops. You'll lead a team of marketers and growth engineers, acting as a senior GTM leader with deep technical expertise, strong commercial instincts, and the executive presence to represent growth at the highest levels of the organisation.
• Our culture is built on trust, empowerment, and growth — with benefits to match!
• Flexible on-site and remote policy

Задачи

• Acquisition & Pipeline Growth
• Own the end-to-end demand generation engine, driving pipeline and revenue growth across key European markets
• Develop a diversified channel strategy across paid social, paid search, and more — continuously optimising mix based on unit economics and ROI
• Lead and scale paid media channels (paid social, paid search) with a structured test-and-learn framework, maintaining CAC within agreed thresholds
• Website & Experimentation
• Own website performance and a CRO roadmap across UX, messaging, and technical performance — championing a culture of rigorous A/B testing and experimentation across the GTM org
• Lifecycle & Nurture
• Design and run nurture programmes to drive both funnel conversion
• Growth Engineering & Marketing Technology
• Lead our growth engineering capability and own the martech stack — including data infrastructure, attribution, and AI-powered automation
• Ensure all activity has clear tracking and measurement in place
• Marketing Ops & Reporting
• Own marketing operations end-to-end — CRM hygiene, lead routing, attribution, and sales handovers
• Build a single source of truth for growth reporting trusted by the VP Marketing, CEO, and leadership team
• Leadership & GTM Collaboration
• Build, lead, and develop a high-performing team of marketers and growth engineers
• Act as a key GTM leader — working closely with Sales, Product Marketing, and RevOps, and representing growth at executive level with clarity and commercial conviction
• Your impact (key metrics)
• Inbound pipeline volume and quality
• Marketing-attributed revenue and ROI by channel
• Marketing blended & paid CAC
• Website conversion rates
• Experimentation velocity

Требования

• Technically deep, commercially sharp
• You understand how systems, data flows, and tooling work
• You can architect attribution from scratch, hold your own with engineers, and make smart martech decisions — paired with strong commercial instincts and a clear ability to connect marketing to business outcomes
• Leadership & coaching credentials: 8+ years in growth or performance marketing in B2B SaaS, with a clear track record of scaling demand gen engines and developing high-performing teams
• Executive presence and communication
• Credible and clear in a room with senior leaders
• You translate complex data into compelling narratives, make a case for investment, and understand what it means to be a strategic partner, not just a function head
• Scientific and rigorous
• You build structured experimentation and prioritisation frameworks, with deep expertise in analytics and attribution. You run on data, not gut feel
• Martech & growth stack expertise
• Demonstrated expertise across marketing automation, CRM, paid media, analytics tooling, AI-powered workflows, and data infrastructure
• A collaborative GTM player
• You've worked in tight partnership with Sales, Product Marketing, and RevOps
• You design lead handovers and pipeline accountability that make the whole GTM machine run better

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