Head of Product Creative

Навыки

• AI-инструменты в работе
• Figma
• Google Tag Manager
• HR-процессы
• Иллюстрация
• Лидерство

О компании и продукте

• At Coinbase , we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here

Задачи

• Own the creative direction and visual identity of the Coinbase consumer product, setting the north star for how brand comes to life inside the app experience
• Lead high-impact product launch campaigns from in-app onboarding flows to GTM feature moments, ensuring a unified story from social post to product screen
• Drive emotional connection across core product surfaces by partnering with Product Designers on UI evolutions, motion systems, and illustration
• Shape and evolve the Coinbase design language, including icons, color systems, and UI components, in collaboration with Brand Creative and Product Design
• Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared standards, and a clear creative vision
• Partner cross-functionally with Engineers, Product Managers, and Marketers to move quickly without sacrificing craft
• Ready to do the most impactful work of your career?

Требования

• 7+ years leading product-focused creative work (visual design, motion, illustration) with a portfolio demonstrating shipped, high-impact product experiences
• Mastery of typography, layout, color theory, and composition evidenced by a body of shipped consumer product work
• Track record of presenting creative strategy to senior leadership and securing alignment across Product, Engineering, and Marketing stakeholders
• Experience managing or mentoring senior designers and building scalable design team rituals (critiques, reviews, shared systems) in a remote-first environment
• Proven ability to lead cross-functional creative initiatives from concept to adoption, working autonomously in ambiguous environments
• Fluency in Figma and the Adobe Creative Suite with proficiency in prototyping tools
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality

Условия

• Coinbase is a remote-first, but not remote-only company
• Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase
• As Head of Product Creative, you'll lead a multidisciplinary team of visual, motion, and illustration designers within the Consumer & Business Design organization
• This team ensures that Coinbase's brand storytelling and visual language carry seamlessly from the first marketing touchpoint into the deepest in-app experience
• You'll own creative continuity across product surfaces, partnering with Product Design, Engineering, and Marketing to ship work that delights millions of customers

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