Lead Data Analyst (Marketing Performance)

Навыки

• Big Data
• Customer Success
• Решения на данных
• dbt
• Лидерство
• Looker
• Маркетинговая стратегия

Задачи

• Drive the analytics strategy and roadmap for Global Performance Marketing
• Translate complex analyses into clear, data-backed recommendations for senior leadership, influencing strategy across Growth, Product, Marketing, Sales, and Customer Success
• Identify growth opportunities and risks using ROI and incrementality techniques to guide resource allocation and prioritization
• Deliver regular executive reporting on key metrics, highlighting successes, risks, and proactive solutions
• Lead Data Analyst (Marketing Performance) (#4466021101) - Office/Remote | N-iX
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• Lead Data Analyst (Marketing Performance)
• Lead Data Analyst (Marketing Performance) (#5210)
• Collaborating with marketers and leaders in the Global Performance Marketing organization as well as cross-functional teams, you will optimize our performance marketing engine to acquire, engage, and retain customers through a seamless omni-channel experience
• You will lead advanced analyses and hands-on experimentation to uncover, validate, and scale new opportunities for paid media and digital marketing
• Positioned at the intersection of marketing strategy and analytics, you'll transform data into actionable insights that inform campaign design, resource allocation, and go-to-market decisions

Требования

• Extensive analytics experience with paid search marketing, digital advertising, performance marketing, and campaign/channel management
• Advanced proficiency in SQL and expertise with visualization tools such as Tableau, Looker, or similar
• Hands-on experience with SEM payback modeling and monitoring conversion metrics across paid channels
• Deep understanding of Salesforce lead and opportunity data structures, and ability to connect marketing activities to sales pipeline
• Proven ability to distill complex analytical findings into concise, actionable recommendations for senior audiences
• Strong judgment and business acumen to prioritize effectively and make sound trade-off decisions
• Familiarity with modern data tools such as Hex, dbt, or similar for collaborative analytics and data transformation
• Excellent communication and presentation skills, with the ability to convey complex data insights to senior leadership
• In this high-impact, hands-on role, you will deliver regular performance reporting, design and analyze marketing experiments, and provide clear, compelling recommendations that drive business outcomes
• This is an ideal opportunity for a business-minded analytics leader who thrives in cross-functional environments, operates as an individual contributor, and is passionate about accelerating the company growth through data-driven marketing
• Our ideal candidate combines exceptional analytical skills, a strategic mindset with a bias for action, a passion for experimentation and continuous learning, and a proven ability to turn data into measurable marketing impact

Будет плюсом

• Experience with incrementality measurement and communicating experiment results
• Track record of partnering with Marketing leadership to influence strategy through data-driven insights
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