Lead Marketing Analyst

Навыки

• A/B-тесты
• Атрибуция
• Анализ данных
• Решения на данных
• Data Quality
• Excel
• Google Ads

О компании и продукте

• Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.
• Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.
• We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.
• We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

Задачи

• Owning marketing analytics processes, reporting frameworks, dashboards, and data quality standards to ensure reliable and actionable insights across the organization
• Monitoring key marketing and business performance metrics, identifying growth opportunities and performance issues, conducting root cause analysis, and providing data-driven recommendations
• Designing, prioritizing, and evaluating marketing experiments and A/B tests to optimize acquisition, retention, engagement, and overall marketing efficiency
• Developing, maintaining, and improving analytical and predictive models used in marketing decision-making, including attribution, forecasting, segmentation, and budget allocation models
• Driving continuous improvement initiatives by identifying optimization opportunities, automating analytical workflows, and implementing best practices in marketing measurement and analytics

Требования

• Higher education in a technical, mathematical, or economics-related field
• Strong proficiency in SQL
• Advanced Google Sheets skills, including confident use of pivot tables
• Strong knowledge of statistics and A/B testing methodologies
• Hands-on experience in marketing analytics and predictive modeling
• English proficiency at B2 level or higher

Будет плюсом

• Experience with Python or R for data analysis and statistical modeling
• Experience building automated reporting and analytics workflows
• Experience with marketing experimentation frameworks and incrementality measurement
• Experience working with attribution models, paid acquisition channels, and advertising platforms (e.g. Google Ads, Meta Ads)

Условия

• REMOTE OPPORTUNITY to work full time
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
• Bonuses up to $5000 for recommending successful applicants for positions in the company
• Full payment for professional training, international conferences and meetings
• Corporate discount for English lessons
• Health benefits. If you are not eligible for Corporate Medical Insurance, the company will compensate up to $1000 gross per year per employee according to the paychecks. This can be spent on self-purchase of health insurance, or on doctor’s fees for yourself and close relatives (spouse, children)
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc
• Sounds good? Join us now!
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment

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