Lifecycle Marketing Manager

Навыки

• Amplitude
• B2B-продажи
• CRM-системы
• Дашборды и витрины
• Анализ данных
• HR-процессы
• LLM

Задачи

• You'll build the lifecycle programmes that turn new Teya merchants into long-term members
• This is a hands-on role for someone who wants to own the end-to-end build of campaigns and journeys that genuinely move the numbers on activation, cross-sell, and retention, translating into fantastic outcomes for our members and hockey stick growth for Teya
• You'll be the operator who takes a commercial problem, like "onboarding in Portugal stalls at step 3" or "UK merchants aren't discovering Tap to Pay on their phones", and launches a Braze journey that fixes it
• You'll bring the ideas, run the experiments, and partner closely with the rest of the team on the strategy that sits behind the programmes you own
• YOUR TEAM
• You'll join Owned Growth, a newly formed team inside Teya's marketing function that covers CRM, lifecycle, website, and sales communications across 9 European markets
• Led by the Head of Owned Growth, the team works closely with regional marketing teams, Product, Analytics, and Brand
• We're a team that moves quickly and uses modern tools to do it
• We're deep users of Braze, Snowflake, Amplitude, and Lokalise, and we've built internal AI-powered workflows (Claude skills, Cowork automations and Glean agents) that mean our relatively small team can ship at the pace of a much bigger one
• You'll use these tools from day one, and you'll help us build new ones
• On a regular day, you'll
• Own a portfolio of lifecycle programmes across onboarding, activation, cross-sell, retention and win-back, taking briefs or spotting opportunities yourself, building the campaigns in Braze, and reporting on performance
• Launch in Braze hands-on: building Canvases with multi-step logic, creating Liquid for personalisation, setting up segments, configuring triggered campaigns, and QA'ing everything end-to-end
• Work across channels, including email, in-app messaging, push, SMS, WhatsApp, and content cards, choosing the right channel mix for each audience and market
• Run a test-and-learn programme on the campaigns you own, defining hypotheses, setting up A/B and holdout tests, analysing results, and turning findings into the next iteration
• Localise at scale, working with Lokalise and our regional teams to deliver campaigns across up to 9 markets without losing quality or nuance
• Partner with Product and Data, feeding into product launches with lifecycle plans, and working with our data platform team on the events and attributes you need for targeting
• Use AI as a core part of your workflow, working with automations and managing each step of the process with reusable skills that make you and the team faster
• Get close to our merchants by joining customer calls, shadowing our CR and Inside Sales teams, and using real merchant insight (not just dashboard data) to make campaigns better
• YOUR STORY
• You probably have around 4-6 years of CRM, growth marketing or lifecycle marketing experience, though we care more about what you've actually built than what's on your CV
• You've shipped real lifecycle programmes that moved commercial numbers, including onboarding journeys, cross-sell campaigns and retention flows, and you can talk through what worked, what didn't, and what you'd do differently
• You're fluent in Braze (Canvas, Liquid, segmentation, Connected Content) or a comparable platform you could transition from quickly
• You can build a multi-step journey with branching logic yourself, not just brief it
• You're comfortable in the data

Условия

• Physical and mental health support through our partnership with WellHub, giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, and digital fitness and nutrition apps
• Work from our new headquarters, House of Teya, next to Blackfriars Bridge
• Cycle-to-Work Scheme with allowance up to £5,000
• 'Teya Lime' Brompton bikes free to rent from the office
• Private Health and Life Insurance
• Pension Scheme
• 25 days of Annual Leave (+ Bank Holidays)
• Opportunities to travel to our different offices across Europe
• Regular merchant experiences at our headquarters
• Healthy office snacks and drinks
• Flexible working hours, as long as it suits both you and your team
• Teya is proud to be an equal opportunity employer
• We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work
• We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all
• If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know
• We are committed to ensuring that every candidate has a fair and accessible experience with us

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