Lifecycle Marketing Manager

Навыки

• A/B-тесты
• Анализ данных
• Решения на данных
• Excel
• HR-процессы
• HTML
• Решение задач

О компании и продукте

• Our mission is to democratize finance for all
• We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards. As a Lifecycle Marketing Manager you’ll drive the way we connect with customers to drive engagement across our products, connecting the right user to the right action
• You’ll work closely with teams across product, marketing,, creative and data science to build campaigns, experiments and messaging that increase engagement with our products and services

Задачи

• Own the strategy of lifecycle journeys and campaigns for your product areas: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement
• Collaborate with product marketing product, design, data science and content teams to develop personalized and compelling customer journeys
• Use customer segmentation and data analysis to find opportunities for targeted messaging and personalized experiences
• Generate hypotheses driven by data to improving marketing performance, design and implement A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
• Drive the creative development & iteration pipeline applying takeaways from your A/B
• Join us in building the future of finance
• You will be focused on informing and implementing a strategic growth roadmap that introduces users to the right products and drives engagement across the entire user journey across onboarding, product adoption, engagement and retention

Требования

• Bachelor’s degree from an accredited college or university
• 5 + years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field
• Analytical approach and experience with related tools/concepts: Excel, A/B testing, relational databases
• Results oriented approach - with the humility, drive, and creativity to get it done
• Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing
• Familiarity with SQL and / or HTML a plus
• Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands
• For other locations not listed, compensation can be discussed with your recruiter during the interview process
• Base Pay Range
• Zone 1 (Menlo Park, CA
• New York, NY
• Bellevue, WA
• Washington, DC)
• Zone 2 (Denver, CO
• Westlake, TX
• Chicago, IL)
• Zone 3 (Lake Mary, FL
• Clearwater, FL
• Gainesville, FL)
• If our mission energizes you and you’re ready to build the future of finance, we look forward to seeing your application

Условия

• An estimated $124 trillion of assets will be inherited by younger generations in the next two decades
• The largest transfer of wealth in human history
• If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading
• About the team + role
• In addition to the base pay range listed below, this role is also eligible for bonus opportunities + equity + benefits
• The expected base pay range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones
• 136,000 — $160,000 USD
• 120,000 — $141,000 USD
• 106,000 — $125,000 USD

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