Lifecycle Marketing Manager

Навыки

• Самостоятельность
• Блокчейн
• Коммуникация
• Решения на данных
• Mixpanel
• Управление проектами
• Retention и отток

Задачи

• Oversee the lifecycle strategy across Consensys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals,, etc)
• Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention)
• Comfortable working end-to-end on a lifecycle campaign (through setting the strategy, briefing the creative team, building the targeting, QAing the campaign, and measuring results)
• Develop an experimentation roadmap across lifecycle channels
• Continuously test and learn, identifying the most effective content and messages for different audiences
• удаленка
• Company: Consensys

Требования

• 4-8 years of experience in lifecycle marketing
• Have built lifecycle user journeys from the ground up with little to no oversight on large userbases
• Excellent project management skills to manage multiple experiments at different points in their development
• Practical experience executing in CEP systems such as Braze
• Familiar with marketing and analytical tools like Segment, Mixpanel, and Preset
• Self starter who is data-driven, results-oriented and customer-obsessed
• Excellent verbal and written communication skills, able to clarify complex ideas in a way that a broad audience can understand
• You thrive in a fast paced environment
• Web3 experience will be a bonus

Условия

• Salary: $115k - $162k

Паспорт вакансии

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