Manager, Performance Marketing, Paid Search

Навыки

• A/B-тесты
• B2B-продажи
• Коммуникация
• CRM-системы
• CRO / оптимизация конверсии
• Решения на данных
• Google Ads

О компании и продукте

• Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
• Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.
• We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

Задачи

• As the Manager, Paid Search, you will own and execute Airwallex’s global SEM marketing strategy, driving measurable growth in customer acquisition and revenue
• You’ll collaborate with cross-functional teams to design, launch, and optimize high-impact paid search campaigns across multiple markets
• This is a hands-on, data-driven role where you’ll blend strategic thinking with campaign execution, leveraging the latest tools and best practices to maximize ROI and scale our global presence
• This role is based in San Francisco
• Develop and implement a comprehensive global SEM strategy aligned with business goals and regional priorities
• Plan, execute, and optimize paid search campaigns (Google Ads, Bing, etc.) across multiple geographies, ensuring best-in-class performance and efficiency
• Design and run A/B tests for ad copy, landing pages, and bidding strategies to continuously improve campaign results
• Analyze campaign data to identify trends, insights, and opportunities for optimization
• report on performance to senior leadership
• Collaborate with product marketing, analytics, and regional marketing teams to localize campaigns and align messaging
• Manage SEM budgets, forecast spend, and ensure optimal allocation of resources
• Stay current with industry trends, platform updates, and emerging SEM technologies to maintain a competitive edge
• Partner with external agencies and vendors as needed to scale execution and drive innovation

Требования

• We're looking for people who meet the minimum requirements for this role
• The preferred qualifications are great to have, but are not mandatory
• 5+ years of hands-on Paid Search marketing experience, with a proven track record of running and optimizing global paid search campaigns
• Bachelor’s degree in Marketing, Business, or a related field
• Deep expertise in Google Ads, Bing Ads, and other major SEM platforms
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
• Experience managing SEM budgets and delivering measurable ROI
• Excellent project management and communication skills
• able to work cross-functionally in a fast-paced, global environment

Будет плюсом

• Experience in fintech, SaaS, or B2B marketing environments
• Familiarity with marketing automation, CRM systems, and advanced analytics tools (e.g., Looker, Tableau)
• Experience with landing page optimization, A/B testing, and conversion rate optimization
• Ability to think creatively and deliver innovative SEM solutions
• Knowledge of financial products, sales strategies, and industry regulations
• Multi-lingual and particularly Korean, Japanese or French
• APPLICANT SAFETY POLICY: FRAUD AND THIRD-PARTY RECRUITERS
• To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process
• All official communication will come from an @airwallex.com http://airwallex.com email address
• Airwallex does not accept unsolicited resumes from search firms/recruiters
• Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s)
• Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary

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