(Senior) Marketing Analyst (m/f/d) - Hamburg

Навыки

• BI-инструменты
• CRM-системы
• Data Quality
• LTV
• Python
• Retention и отток
• SOLID и паттерны

О компании и продукте

• Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.
• In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?

Задачи

• As a (Senior) Marketing Analyst at Freenow you will become a key expert on customer data and retention mechanics
• Working within the marketing data team, you will be responsible for developing, analyzing, and optimizing Freenow’s CRM and lifecycle marketing activities across Europe
• YOUR DAILY ADVENTURES WILL INCLUDE
• You actively support and consult the CRM department with deep-dive analyses, troubleshooting, and actionable recommendations to optimize our end-to-end customer lifecycle strategy
• You analyse customer data to identify trends, patterns, churn risks and opportunities for enhancing engagement, while also developing advanced customer segmentations to tailor marketing efforts and improve personalization
• You contribute to the implementation of next generation marketing tech, helping to design, test, and deploy AI driven projects and agentic workflows that automate and scale hyper personalized customer journeys
• You help stakeholders track and understand all relevant marketing metrics, while building dashboards to evaluate the performance of campaigns and complex multi channel automations
• You keep a constant and proactive eye out for potential improvements in analytics processes, data quality and data sources/tools
• TO BE SUCCESSFUL IN THIS ROLE

Требования

• Very good degree in business studies, computer science, psychology or another subject with a significant mathematical, statistical or scientific focus
• An analytical mindset and the ability to handle database queries yourself (i.e. in SQL, R, Python, etc.)
• You understand how to engage and influence decision makers through data visualisation & storytelling using BI tools like Tableau
• Solid experience working specifically with CRM, Lifecycle Marketing or Customer Insights, supporting targeted campaigns across multiple channels
• A plus, not a must - Hands on experience with predictive modeling (e.g., churn prediction, LTV forecasting, or propensity modeling) to fuel advanced segmentations
• Strong communication and interpersonal skills as well as excellent written and spoken English
• BENEFITS & PERKS IN A NUTSHELL

Условия

• Location : Come and join us in Hamburg, Berlin or Barcelona!
• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program
• DIVERSITY, EQUITY & INCLUSION
• FREE NOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age
• We want you to grow and evolve, bring your true self to work

Паспорт вакансии

История публикации

Откуда что взялось

Отмечено то, что вывели мы. Без пометки — значение назвал работодатель.

Почему на этом месте в выдаче

Порядок выдачи объявлен контрактом: свежесть решает между днями, полнота и зарплата — внутри дня.