Marketing Analyst - Senior

Навыки

• A/B-тесты
• Атрибуция
• B2B-продажи
• BI-инструменты
• CJM / JTBD
• CRO / оптимизация конверсии
• Анализ данных

О компании и продукте

• SOFTSWISS is hiring a Marketing Analyst - Senior to join our Marketing team.
• You’ll work across the full B2B customer journey, helping improve pipeline efficiency, conversion performance, and business growth through advanced analytics, forecasting, and experimentation.
• You’ll work with B2B funnel analytics and performance measurement across the customer journey to improve conversion efficiency and business growth
• You’ll drive data-informed decision-making through forecasting, reporting frameworks, attribution analysis, and business intelligence initiatives

Задачи

• Work with end-to-end B2B funnel analytics across the full customer journey (Lead
• Contract), monitor conversion performance, identify bottlenecks, and drive optimization initiatives
• Maintain and enhance KPIs reporting infrastructure and funnel performance frameworks to support operational and strategic decision-making
• Support forecasting and planning through analysis of pipeline dynamics, lead quality, acquisition efficiency, and conversion trends
• Prepare monthly and quarterly business performance reviews highlighting key insights, risks, trends, and growth opportunities
• Own marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources, campaign influence, user journeys, and pipeline contribution
• Lead the A/B testing and CRO process across landing pages and digital experiences, from hypothesis generation and test setup to analysis and optimization recommendations
• Analyze user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunities
• Collaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes, reporting quality, and revenue impact

Требования

• Russian language proficiency at B2 level or higher and English proficiency at B1–B2 level
• 5+ years of experience in marketing analytics, growth analytics, performance analytics, digital analytics, or a similar role, preferably within B2B Tech, SaaS, iGaming, or FinTech environments
• Strong understanding of B2B marketing and sales funnels, including pipeline analytics, conversion measurement, lead quality, and customer journey analysis
• Hands-on experience with web analytics and tracking, including GA4, GTM, event tracking, UTM parameters, and conversion tracking
• Strong understanding of digital marketing KPIs, attribution methodologies, acquisition efficiency, and ROI measurement
• Practical SQL skills and the ability to work independently with data for analytical purposes
• Strong Excel or Google Sheets skills for analysis and reporting
• Experience with BI and visualization tools such as Tableau, Power BI, Data Studio, or similar
• Experience with A/B testing and CRO, including hypothesis development, experimentation, analysis, and interpretation of results
• Strong analytical thinking combined with the ability to translate data into practical marketing and business recommendations
• Strong communication and presentation skills, with the ability to explain analytical insights to both technical and non-technical stakeholders

Будет плюсом

• Python experience for data analysis or automation of recurring analytical tasks
• Experience automating reporting or analytical workflows
• Experience with AI-assisted analytics, engineering tools, or data pipelines
• University degree in Marketing, Analytics, Economics, Finance, Mathematics, or a related field
• Experience working in large international B2B technology companies
• Previous experience contributing to mentoring, knowledge sharing, or cross-functional analytical initiatives

Условия

• Private health insurance
• Sports benefits
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events

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