Marketing Analytics & Finance Growth Senior Manager, B2C

Навыки

• B2C-продажи
• CAC / CPA / CPL
• Дашборды и витрины
• Решения на данных
• Excel
• Обучаемость
• Looker

О компании и продукте

• This is a senior ownership role. You interpret outputs, understand drivers, risks, and opportunities, and own the story upward. You'll decide under short timelines and incomplete information, weigh trade offs, and land a clear recommendation. A core part of the job is building the frameworks that let Growth move fast with the right guardrails. You don't just report on decisions, you shape how they get made.
• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.

Задачи

• Incrementality & efficiency: measure the true incremental return on marketing spend using geo lift, holdout testing, and media mix modelling
• find the point where marginal spend stops paying off
• quantify the paid/organic relationship (halo, cannibalisation, blended CAC)
• Financial modelling & forecasting (teachable): the model connecting marketing spend to acquisition, retention, and LTV
• monthly/quarterly forecasting and variance narrative
• scenario and sensitivity analysis for spend changes and macro shifts
• Investment framework & guardrails: the decision rules, ROI thresholds, and spend limits that let Growth move fast within clear boundaries
• Geo expansion: size new markets, model the investment case, set return thresholds, track performance against thesis
• Business partnership & reporting: be the Finance partner Growth actually wants in the room
• translate analysis into clear recommendations for the VP of Growth, COO, and CFO
• pressure test the financial case behind major marketing bets
• AI in the workflow: use AI tools to speed up analysis and model builds
• WHAT YOU'LL NEED TO SUCCEED
• A track record of having owned a measurement method end to end: designed the test, ran the analysis, changed a decision
• Not just tracked metrics someone else defined
• Experience at a high growth B2C, marketplace, or subscription business
• Deep understanding of CAC, LTV, payback periods, and channel efficiency
• A clear communicator who can defend a specific recommendation under senior challenge
• A track record of influencing marketing or growth teams and building frameworks that stick
• Fluency with Looker, Snowflake/SQL, and advanced Sheets/Excel
• Comfortable building models, or a strong analytical foundation and appetite to learn fast
• WE POWER PEOPLE’S PROGRESS
• At Preply, we’re all about creating life-changing learning experiences

Требования

• 8+ years in marketing analytics, growth analytics, performance marketing, or similar, fluent in incrementality, marginal CAC, LTV, retention curves, geo lift/holdout testing, and media mix modeling. (The one thing we can't teach.)
• AI fluency, demonstrated success using AI tools to drive insights and efficiencies

Будет плюсом

• FP&A, strategic finance, or commercial finance experience (genuinely optional)
• Hands on financial modelling for user acquisition
• Experience in fast growing, data driven startups or marketplaces

Условия

• An open, collaborative, dynamic and diverse culture
• A generous monthly allowance for lessons on Preply.com http://preply.com, Learning & Development budget and time off for your self-development
• A competitive financial package with equity, leave allowance and health insurance
• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
• Access to free mental health support platforms
• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!)
• We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning
• Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started
• As a category-defining company, we’re shaping what the future of learning looks like at global scale
• Every Preply lesson sparks change, fuels ambition, and drives progress that matters
• Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day
• MEET THE TEAM
• Marketing is Preply's single biggest financial lever
• This role owns the analytics behind it: how much we spend to acquire learners, where, and how we know it's working
• You'll live in incrementality, marginal CAC, LTV, geo lift and holdout testing, media mix modelling, and the paid/organic relationship
• This is a measurement ownership role: you design the test and defend the answer, not monitor a dashboard
• The seat formally sits in Strategic Finance, reporting to the Director of FP&A
• That's about access to the model and the CFO, not accounting
• You won't do month end close
• If your strength is marketing analytics, we'll teach you the modelling
• You'll work directly with the VP of Growth, COO, and CFO as the trusted partner on channel and country level investment decisions
• An enabler of fast, disciplined decisions, not a blocker

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