Marketing Operations and Demand Manager, Observe

Навыки

• A/B-тесты
• Внимание к деталям
• Атрибуция
• Холодные рассылки
• Коммуникация
• Решения на данных
• Мониторинг и observability

О компании и продукте

• At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools. Observe by Snowflake is a high-growth SaaS observability platform built on the Snowflake AI Data Cloud, enabling businesses to troubleshoot modern distributed applications 10x faster. Now, as a core part of Snowflake, we’ve reached a major milestone in the evolution of the Snowflake platform. By bringing AI-powered observability directly into the Snowflake ecosystem, we’ve created the first truly unified platform for telemetry and business data
• The ideal candidate will embody our company values, be creative and have a collaborative work ethic, strong attention to detail, data-driven decision making and a passion to deliver programs and projects that drive the growth and health of our business. This is not a remote position. The requirement is that this role will be based in Snowflake's Menlo Park office 3 days per week

Задачи

• Planning: Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets
• Marketo: Oversee overall Marketo instance health, workspace and folder organization, compliance (GDPR, CCPA), user permissions, and technical administration
• Manage bidirectionally synced data between Marketo and Salesforce, ensuring error-free field mapping and record routing
• Implement and support integrations with third-party tools such as Zoom Webinars and On24
• Operations: Manage and optimize our Marketo instance including creating smart lists, audience segments, emails, landing pages, and setting up end to end campaign tracking
• Have a strong working knowledge of Salesforce, and leverage AI tools to automate campaign management
• Webinars: Design end to end campaigns for webinars, virtual events, and workshops including setup of platforms such as Zoom Webinars/On24, promotions, on-demand recordings, pre-and-post event nurture, and data tracking
• Leverage 3rd party vendors to amplify registrations and attendance
• AI/Pilot: Leverage AI for all aspects of campaign creation
• Pilot new channels and platforms to increase conversion rates and stay ahead of the Marketing technology curve
• Effectively build stories/plays by slicing and collating existing content such as webinars, whitepapers, and blogs
• Campaign Management: Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising
• Reporting: Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities
• Communicate program results and performance with the sales and marketing teams
• Nurturing: Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel
• Implement testing methodologies to enhance the demand creation process
• Use A/B testing to optimize performance, and share best practices with the larger stakeholder teams
• Program Management: Oversee end-to-end execution of objectives from initial planning, socialization, advocacy, execution, and reporting
• Work closely with SDR, Sales, Content, PMM, Field and other stakeholders within and outside the organization
• WHAT YOU’LL HAVE
• Minimum 5 years of Marketo Admin experience
• Minimum 3 years of Demand experience
• Marketo/Adobe Marketo Engage Architect certification is required
• BA/BS in Marketing, Computers, or related field is preferred
• Understanding of the observability and engineering audience

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