Mobile User Acquisition Manager

Навыки

• Атрибуция
• Анализ данных
• MS Office
• Контекстная реклама
• Решение задач
• Статистика

О компании и продукте

• Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.
• As we expand, we're looking for a Mobile User Acquisition Manager to join our amazing Marketing team.

Задачи

• Acquire new and high-quality players for our games in an efficient and profitable manner
• Scale, manage, and optimize performance campaigns across a diverse ecosystem, simultaneously leveraging paid social, DSPs, and offerwalls
• Build strategic relationships with key acquisition partners, and ad networks
• Conduct advanced data analysis to identify key growth trends and lead experimental research into emerging verticals to drive continuous learning
• Manage fast-paced performance marketing projects under tight schedules and budget constraints
• Expand your scope beyond standard user acquisition through specialized development channels in ad monetization, retargeting, and creative pipelines, collaborating closely with cross-functional teams like Product, Art, and R&D
• Integrate custom AI tools into daily workflows to automate campaign optimization, streamline data analysis, and boost operational efficiency

Требования

• 2 + years in mobile user acquisition and ad buying analysis experience at scale
• Campaign management on self-served platforms - a Must
• Highly analytical and technical: Understands components of ad calls across various channels
• Ability to manipulate and analyze large quantities of data and present it in reports
• Deep understanding of mobile attribution
• Willingness to learn and use third party ad systems such as ad servers, DSPs, and analytics tools
• Ability to take on multiple projects at the same time
• Strong organizational, analytical, presentation and problem solving skills
• Profound knowledge of MS-Office Products (Excel in particular)
• Fluent English - verbal and written
• Advantage
• Bsc in Industrial Engineering, Economics, Statistics or similar field

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