Performance Marketing Executive

Навыки

• Решения на данных
• E-commerce
• Excel
• Google Analytics
• Google Ads
• iGaming / betting
• Лендинги и посадочные страницы

О компании и продукте

• We are a global technology group, dedicated to building the future of entertainment and fan-centric experiences. With commercial markets in Brazil, Belgium, Poland, Romania, Greece and Serbia, and a network of offices across Spain, Croatia, Malta, Gibraltar, the Netherlands and the UK, we are a truly international organization. Our purpose at Super has evolved from sports and betting into creating the platform that stretches into the wider world of technology-driven entertainment. With a growing and diverse team of more than 5,000 people, we create immersive, responsible, and personalised experiences for millions of customers worldwide.
• Everything we do at Super is rooted in doing what is right: for customers, for each other, and for our long-term vision. Our Culture Manifesto is our North Star. It captures our purpose, mission, and the six core beliefs that shape how we think, make decisions, and act every day. Want to explore our culture in more detail? Visit our careers page: super.xyz/careers
• Super is committed to the highest standards of compliance, safety, and responsibility. As such, we are active members of the International Betting Integrity Association (IBIA) and the European Gaming & Betting Association (EGBA).
• At Super, we operate as a high-performing team. We hire and grow talent based on ability and potential, regardless of background and identity because we know diverse perspectives, drive better performance.

Задачи

• As a Performance Marketing Executive , you will be responsible for creating, analysing, and optimising Google Ads performance marketing campaigns — primarily Paid Search and YouTube — for the Brazil market, with opportunities across upcoming markets
• You will be part of a multicultural team with excellent knowledge of paid channels, martech tools, and the gambling and sports industry across multiple markets
• What the role involves
• Create, analyse, and optimise Google Ads performance marketing campaigns (primarily Paid Search and YouTube) for the Brazil market and upcoming markets, to meet business objectives
• Monitor Google Ads budget and performance, evaluating, proposing, and implementing the most suitable optimisations to meet marketing objectives
• Identify opportunities for customer acquisition growth, including SEM targets for visibility, traffic, acquisition, and efficiency
• Conduct thorough competitor research and analysis, covering strategies, market positioning, product offerings, and customer feedback to help refine business strategies
• Ensure best practices are followed for Search account structure, campaign setup, and optimisation, whilst maximising performance from YouTube campaigns
• Run A/B tests (ad copy, bidding strategies, etc.) and make data-driven decisions based on results
• Work closely with other departments to brief opportunities, promotions, and landing page setups to align with PPC and business goals
• Collaborate with other acquisition channels and internal teams to ensure knowledge sharing and achievement of business objectives
• Access multiple learning resources and opportunities, including dedicated workshops, local and global conferences, Google LCS support, courses, and e-learning platforms

Требования

• 2–3 years minimum experience running and optimising PPC campaigns across Google Ads, whether in an agency or in-house setting
• Proficiency in leveraging data and analytics to fine-tune campaigns, ensuring efficient performance and growth
• Solid understanding of conversion funnels and Google Ads best practices
• Experience maximising Smart Bidding campaigns using Google's optimisation techniques
• Ability to create reports and analyses to track key business KPIs, identifying areas for improvement
• Proactive approach to researching new growth opportunities for Google Search
• Comfortable working in a small team whilst contributing to a large-scale organisation
• Open to business travel
• Fluent in English, both written and spoken
• Experience in the iGaming industry, or a sports enthusiast with a strong understanding of the market (ideally iGaming, Gambling, Sports Betting, or e-commerce)

Будет плюсом

• Experience managing Google Ads performance campaigns for large clients, driving measurable results
• Google Ads and/or Google Analytics certification
• Strong knowledge of Excel formulas and analytics tools
• Experience with UAC, Looker Studio, Optimizely, Google Analytics, or Tableau

Условия

• Medical / Health Insurance
• Open Annual Leave
• Employee Assistance Programme
• Training & Learning Development
• Additional benefits vary by country and will be shared during the hiring process

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