Performance Marketing Manager

Навыки

• Решения на данных
• Excel
• Google Ads
• Looker
• LTV
• Ответственность за результат
• Контекстная реклама

О компании и продукте

• Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
• Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.
• Scopely is looking for a Performance Marketing Manager to join our Marketing team in Barcelona on a Hybrid basis

Задачи

• Manage and optimize large-scale User Acquisition budgets to drive profitable growth
• Execute and scale mobile campaigns across key platforms including Meta, Google, and emerging channels
• Design and run A/B, multivariate, and marketability tests from hypothesis to analysis to improve performance and unlock growth opportunities
• Analyze campaign, funnel, retention, and LTV metrics to drive data-informed optimization strategies
• Partner cross-functionally with Product, Creative, Data, and Marketing teams to improve full-funnel performance
• Identify and scale strategic acquisition partnerships and new growth opportunities globally
• Contribute creative insights and testing strategies to improve ad performance and acquisition efficiency
• Stay current on market trends, platform changes, and best practices in mobile performance marketing
• What You Will Need
• Strong understanding of UA KPIs including CPI, ROAS, retention, conversion funnels, and LTV optimization
• DSP, ad networks, and rewarded advertising experience is a plus
• Strong communication, stakeholder management, and ownership mindset
• Advanced Excel skills, AI tools, and data visualization platforms (e.g., Looker) are a plus
• Experience working cross-functionally with Product, Creative, Data, and Marketing teams
• BA/BS degree in Economics, Mathematics, Marketing, Finance, Business, or a related field
• Passion for mobile advertising, experimentation, and continuous optimization

Требования

• 3+ years of experience in User Acquisition, performance marketing, or media buying, preferably in mobile gaming or mobile apps
• Proven track record of scaling growth through paid acquisition channels and identifying high-impact opportunities
• Hands-on experience with platforms such as Google Ads, Meta, and AppLovin
• Strong analytical and problem-solving skills with the ability to make data-driven decisions in fast-paced environments

Паспорт вакансии

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