Performance Marketing Specialist

Навыки

• Решения на данных
• E-commerce
• Google Analytics
• Google Ads
• iGaming / betting
• Лендинги и посадочные страницы
• Контекстная реклама

О компании и продукте

• We are a global technology group, dedicated to building the future of entertainment and fan-centric experiences. With commercial markets in Brazil, Belgium, Poland, Romania, Greece and Serbia, and a network of offices across Spain, Croatia, Malta, Gibraltar, the Netherlands and the UK, we are a truly international organization. Our purpose at Super has evolved from sports and betting into creating the platform that stretches into the wider world of technology-driven entertainment. With a growing and diverse team of more than 5,000 people, we create immersive, responsible, and personalised experiences for millions of customers worldwide.
• Everything we do at Super is rooted in doing what is right: for customers, for each other, and for our long-term vision. Our Culture Manifesto is our North Star. It captures our purpose, mission, and the six core beliefs that shape how we think, make decisions, and act every day. Want to explore our culture in more detail? Visit our careers page: super.xyz/careers
• Super is committed to the highest standards of compliance, safety, and responsibility. As such, we are active members of the International Betting Integrity Association (IBIA) and the European Gaming & Betting Association (EGBA).
• At Super, we operate as a high-performing team. We hire and grow talent based on ability and potential, regardless of background and identity because we know diverse perspectives, drive better performance.

Задачи

• As a Performance Marketing Specialist , you will create, analyse, and optimise paid search campaigns across Google Ads and Apple Search Ads, primarily focused on the Brazilian market with opportunities across upcoming markets
• You will be part of a multicultural team spanning Brazil, Romania, Poland, Ireland, Belgium, and Croatia, contributing to Super's customer acquisition growth through data-driven decision-making and a deep understanding of performance marketing best practices
• What the role involves
• Create, analyse, and optimise Google Ads and Apple Search Ads campaigns (primarily Search) to meet business objectives across Brazil and other upcoming markets
• Identify opportunities for customer acquisition growth, including SEM targets for visibility, traffic, acquisition, and efficiency
• Monitor Google Ads budget and performance, proposing and implementing optimisations to meet marketing objectives and ensure best practices in account structure, campaign setup, and management
• Conduct competitor research and analysis, including strategies, market positioning, product offerings, and customer feedback, to identify opportunities and inform business strategy
• Run A/B tests across ad copy, bidding strategies, and other variables, making data-driven decisions based on results
• Leverage Smart Bidding best practices, AI tools, and the latest trends in Search and App marketing to scale performance and work efficiently
• Create reports and analyses to track key business KPIs, identifying areas for improvement and action
• Work closely with other acquisition channels and internal departments to brief opportunities, promotions, and landing page requirements aligned to PPC and business goals

Требования

• Minimum 2 years of experience running and optimising PPC campaigns across Google Ads and Apple Search Ads, either in-house or at an agency
• Experience leveraging data and analytics to fine-tune campaigns and drive efficient performance
• Strong understanding of Smart Bidding, Google best practices, and conversion funnel optimisation
• Ability to create clear reports and analyses tied to key business KPIs
• Comfortable working independently within a small team whilst contributing to a large-scale organisation
• Open to business travel
• Confident communicator in English, both written and spoken

Будет плюсом

• Experience in the iGaming, gambling, sports betting, or e-commerce industry
• Experience managing Google Ads performance campaigns for large clients with measurable results
• Google Ads and/or Google Analytics certification
• Strong knowledge of analytics tools
• Interest in or enthusiasm for sport

Условия

• Medical / Health Insurance
• Open Annual Leave
• Employee Assistance Programme
• Training & Learning Development, including access to workshops, conferences, Google LCS support, and courses
• Business travel opportunities
• Additional benefits vary by country and will be shared during the hiring process

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