Product Marketing, Data Products

Навыки

• B2B-продажи
• BI-инструменты
• Google Tag Manager
• Лидерство
• Маркетинговая стратегия
• Роадмап

О компании и продукте

• Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world's largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
• Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.
• We are looking to hire a Product Marketing Manager to own go-to-market strategy and drive adoption for Stripe's data products — including Sigma, Data Pipeline, Database, and new products we’re incubating. As monetization grows more complex — from AI companies hyperscaling globally to enterprises integrating Stripe deeply into their operations — data has become a critical lever that helps businesses make better decisions.

Задачи

• As a key owner of our GTM strategy for Stripe's data products, you'll need to quickly build a deep understanding of our products, the data analytics buyer, and our competitive differentiation
• Be the expert on our data analytics buyers — understand how data analysts, analytics engineers, and BI practitioners evaluate and adopt tools, and translate those insights into product roadmap recommendations and GTM strategy
• Own positioning and messaging for Stripe's data products, building a clear and differentiated point of view in a competitive market
• Drive end-to-end go-to-market for data product launches — from defining the narrative and target audience to developing the assets and programs that drive adoption across sold and self-serve motions
• Partner with demand generation and campaigns to design and execute programs that reach the data analytics buyer and accelerate product adoption at scale
• Build sales enablement — develop the messaging frameworks, competitive battlecards, and assets that help sales teams clearly articulate the value of Stripe's data products
• Own competitive intelligence for the analytics and BI landscape, tracking competitors and turning that intelligence into differentiated positioning and sales tools
• Define program KPIs and maintain accountability to measurable business outcomes across the data products portfolio

Требования

• 10+ years of product marketing experience, preferably in B2B tech
• A builder mentality with a strong bias to action. Comfortable with ambiguity, able to experiment and adapt at pace
• Excellent communication and presentation abilities, with a proven track record of distilling complex technical concepts into compelling narratives for executive and external audiences
• Exceptional cross-functional leadership and ability to influence across all levels and functions, from senior leadership to project teams
• High comfort toggling between strategy and execution — big picture to fine detail
• Proven ability to translate customer and market insights into differentiated positioning and measurable GTM programs
• Deep familiarity with the data analytics ecosystem — BI tools, cloud data warehouses, and analytics workflows — and a proven ability to market to the data analyst or analytics engineer buyer

Будет плюсом

• Experience marketing to technical audiences such as data engineers, analytics engineers, or developers
• Power user (and builder) of AI-powered tooling

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