Product Marketing Manager

Навыки

• API (интеграции)
• B2B-продажи
• Коммуникация
• Customer Success
• Решения на данных
• Google Tag Manager
• HR-процессы

О компании и продукте

• At Nylas, we specialize in making it easier for developers to add email, calendar, and contact management features into their applications. We provide APIs, which streamline the integration of these functionalities, ensuring they are secure and effective. This enables better, safer, and more reliable communication within apps.
• Supporting over 100,000 developers and collaborating with more than 900 companies globally, Nylas plays a pivotal role in how digital communication tools are built and utilized. Our technology spans various sectors, from healthcare to education, simplifying the complex process of app development related to communications. By reducing the barriers in communication technology, we empower developers to innovate and enhance user interaction across platforms.
• We are a team of strategic storytellers, customer advocates, and market experts who thrive on translating complex ideas into compelling narratives. Fueled by curiosity and a passion for impact, we take pride in helping our customers and go-to-market teams unlock the full potential of the Nylas platform.
• The Product Marketing team serves as a critical bridge between our product, sales, and customer success teams, ensuring a seamless connection between what we build and how we position it in the market. We craft messaging that resonates, drive go-to-market strategy, and deliver insights that shape product innovation. Together, we create a culture of collaboration, data-driven decision-making, and a shared commitment to excellence.

Задачи

• Customer Insights & Voice of Customer – Lead a structured customer research program across segments and ICPs to deeply understand how teams build, adopt, and scale communications and AI-driven workflows
• Conduct regular interviews with customers, prospects, and churned accounts to surface actionable insights that inform messaging, product direction, and go-to-market strategy
• Customer Advisory Program – Own and operate Nylas’ Customer Advisory Board, managing a regular forum for strategic customers to engage directly with our product team
• Facilitate roadmap reviews, structured feedback sessions, and ongoing dialogue to ensure customer needs are clearly represented and influence product direction, while synthesizing feedback into clear, actionable inputs for Product
• Customer Stories & Proof Points – Own the development of high-impact case studies, customer narratives, and reference programs that demonstrate real-world value
• Translate technical implementations into clear business outcomes for both developer and product leader audiences
• Competitive Intelligence & Battlecards – Drive ongoing competitive analysis across direct and adjacent players
• Build and maintain battlecards, objection handling frameworks, and win/loss insights that enable sales and customer-facing teams to position Nylas effectively in competitive deals
• Customer Adoption & Lifecycle Programs – Design and execute programs that improve activation, adoption, and expansion across the customer lifecycle
• This includes email-based onboarding and nurture programs, in-product and post-sale education, and targeted campaigns that drive utilization of key features
• Customer Enablement & Education – Partner with Sales and Customer Success to develop enablement materials, product work sessions, and customer-facing resources that help teams successfully implement and scale with Nylas, with a focus on reducing time-to-value and increasing long-term retention
• Growth and Demand Focus – Continuously refine ICP definitions, segmentation, and messaging based on customer insights, usage patterns, and deal feedback
• Partner closely with Sales and Product to ensure product and positioning aligns with real buyer needs and market dynamics, supporting end-to-end go-to-market execution
• What You Must Bring
• AI-Obsessed - Deep proficiency with AI tools for research, content, and workflows
• Technical Acumen – Strong understanding of APIs, developer ecosystems, and cloud-based platforms
• Ability to translate technical capabilities into customer value propositions
• Sales & GTM Collaboration – Experience working closely with Sales, Customer Success, and Product teams to drive revenue and adoption
• Analytical & Data-Driven – Expertise in market research, customer insights, and performance analytics to inform strategy
• Communication & Storytelling – Exceptional written and verbal communication skills, with experience crafting compelling narratives for executive, sales, and customer audiences
• Cross-Functional Influence – Ability to work across departments and influence senior stakeholders to align on strategy and execution
• MBA or equivalent experience preferred

Требования

• Experience – 3-5+ years of product marketing experience in B2B SaaS, with a strong preference for developer-focused, API-driven, or technical platforms
• Strategic Leadership – Proven ability to develop and execute go-to-market strategies at scale, driving measurable business impact
• Education – Bachelor's degree in Marketing, Business, or a related field

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