Product Marketing Manager

Навыки

• BI-инструменты
• Customer Success
• Google Tag Manager
• Лидерство
• Маркетинговая стратегия
• Решение задач
• Управление проектами

О компании и продукте

• Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
• As a Product Marketing Manager, you’ll play a strategic and hands-on role in shaping how merchants experience Affirm’s products. You'll help define our product strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes.
• This is a highly cross-functional role that requires strong product intuition, strategic thinking, and a bias for action. You’ll bring deep customer and competitive insights to everything you do, and operate as a true partner to Product, Revenue (including Sales, Customer Success and Enablement), Partnership, and Analytics leadership.

Задачи

• Shape Product Strategy Through Insights: Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops
• Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization
• Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch
• This includes crafting compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring launch success
• Additionally, you will analyze complex data sets to uncover insights that inform segmentation, positioning, and refine product marketing strategies
• Drive meaningful business impact through scalable programs that accelerate adoption and growth
• Accelerate Product Adoption and Growth: Design and execute programs that drive merchant engagement and adoption at scale
• Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency
• Analyze product adoption to inform optimization strategies and identify growth levers
• Enhance Strategic Client Engagement: Develop messaging and materials for key client-facing moments, including bi-annual roadmap meeting with top merchants
• Develop product vision and translate into a compelling external narrative that strengthens partnership, builds trust and drives continued engagement
• Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects
• Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution
• Leverage Business and Product Acumen: Develop a nuanced understanding of your product’s functionality, as well as the revenue and cost drivers that impact performance
• Use this knowledge to shape GTM and product decisions that align with company objectives
• Collaborate across Teams to Drive Alignment: Build strong relationships across Product, Sales, Customer Success, Analytics, and other key teams
• Lead cross-functional meetings, resolve cross-functional dependencies, and ensure tight alignment on GTM plans and product initiatives
• Be a Culture Carrier: Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the team and across the organization
• Lead by example in creating an inclusive and growth-oriented environment, promoting open communication, and encouraging others to take risks and innovate

Требования

• 7+ years of experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment
• Proven track record of leading product launches and driving GTM strategy that delivers business results
• Strategic thinker with strong business acumen, able to connect the dots between customer needs, market trends, and product development
• Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences
• Highly analytical mindset—confident with data and able to extract insights that influence product and marketing strategies
• Constantly leveraging data to optimize product performance and user engagement
• Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities
• Proven ability to collaborate and influence cross-functionally
• Outstanding prioritization and project management skills, with a keen ability to balance short-term execution with long-term strategy
• Creative problem-solver who’s not afraid to roll up their sleeves, iterate quickly, and champion innovative solutions
• This role is ideal for someone who thrives in a dynamic environment, brings creativity and analytical rigor to problem-solving, and is passionate about transforming the way people access credit
• Pay Grade - M
• Equity Grade - 8
• Employees new to Affirm typically come in at the start of the pay range
• Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills
• Please note that visa sponsorship is not available for this position
• Affirm is proud to be a remote-first company!
• The majority of our roles are remote and you can work almost anywhere within the country of employment
• Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office
• A limited number of roles remain office-based due to the nature of their job responsibilities
• We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first
• Some key highlights of our benefits package include

Условия

• Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
• USA base pay range (CA, WA, NY, NJ, CT) per year: $185,000 - $245,000
• USA base pay range (all other U.S. states) per year: $164,000 - $224,000

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