Product Marketing Manager | NordLayer

Навыки

• B2B-продажи
• Коммуникация
• Решения на данных
• Маркетинговая стратегия
• Ответственность за результат
• SEO
• VPN

О компании и продукте

• AT NORD SECURITY’S B2B TEAM, WE BUILD CYBERSECURITY PRODUCTS THAT ENABLE BUSINESSES TO PROTECT THEMSELVES AND THEIR DATA. From product and engineering to sales, marketing, and data — our teams work closely together to deliver secure, scalable solutions trusted by companies around the world. Your impact? Empowering businesses everywhere to keep their people, systems, and data safe. We are looking for a strategic and business-minded Product Marketing Manager to own product marketing for NordLayer's network security product — from positioning through go-to-market

Задачи

• Craft product positioning, messaging, and launch narratives that clearly differentiate the product in the market
• Define and execute product-specific go-to-market strategy, deciding what is worth marketing and how
• Coordinate product launches and PMM work across cross-functional stakeholders, end-to-end
• Direct sales enablement efforts and create high-quality assets that help sales communicate value effectively
• Build and maintain deep product-level market, buyer, and competitor understanding — and use it to influence roadmaps and strategy
• Own strategic initiatives such as new segment entry, pricing, or expansion — not just day-to-day delivery
• Translate complex product features into clear customer value through sharp briefs that create alignment, not confusion
• Design experiments and learning loops to validate strategy with evidence, not opinion
• You will be the person who defines how the product is understood, both inside the company and in the market, and you will coordinate the cross-functional work to make it happen
• This is not a support role: you will shape strategy, influence decisions beyond your own scope, and be recognized as a trusted voice across the organization
• You'll be joining at a pivotal moment, as NordLayer sharpens its positioning from a business VPN toward a modern network security platform — and product marketing is central to making that shift land in the market
• You'll join a growth engine team alongside a Head of Growth, a fellow PMMs, and dedicated paid media, SEO, and partnerships specialists — supported by other teams including web product, design, content, customer insights, and marketing automation
• You'll also work hand-in-hand with product and sales teams
• If you want ownership with real strategic weight — not just execution — we'd like to hear from you

Требования

• 2–5 years of experience in product marketing, preferably in B2B SaaS or cybersecurity
• Proven track record of owning positioning, messaging, and launches end-to-end
• Demonstrated cross-functional influence: you drive outcomes through teams you don't manage
• A data-driven approach to market analysis and customer insights, combined with marketing channel performance analysis and a strong experimentation mindset
• Excellent cross-functional collaboration and communication skills
• Excellent written and spoken English skills

Условия

• Innovate with industry leaders
• Work alongside global experts to build world-leading cybersecurity tools, impacting millions of users around the world
• Learn & grow
• Boost your skills via our extensive training programs (online and offline) & other resources
• Benefit from mentorship and career-switch opportunities to grow within the company
• Work from anywhere
• Recharge with a change of scenery – choose work from any location when you feel a need to power your creativity and drive
• Physical well-being
• Fuel your active lifestyle with online workouts led by our Physical Well-Being experts
• Unlock a variety of sports and wellness facilities, like gyms, swimming pools, and fitness classes, with the Multisport card
• Mental & emotional health
• Nurture your mind with free psychologist consultations, dedicated mental health events, and premium access to top-rated wellness apps like Calm, Headspace, and Mindletic
• Premium healthcare
• Receive private health insurance giving you peace of mind for your health needs
• Joyful moments – special treats
• Celebrate life’s big moments with special gifts from us on your birthday, anniversary, and other major events, such as weddings or the arrival of a new family member
• Company events & team-building
• Experience iconic Nord Security celebrations, team-buildings, and knowledge-sharing events, nurturing bonds that fuel our success
• Workation
• Embark on a legendary company getaway abroad, filled with exciting activities, live concerts, engaging workshops, and epic time together
• Kindly refer to our Privacy Notice for Recruitment Candidates https://drive.google.com/file/d/1b2tV684_SYV1jQ4kuf91cnzrRBk3ef-5/view for comprehensive information regarding our data handling procedures throughout recruitment processes
• We expect all candidates to provide accurate and complete information during the recruitment process
• While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience
• Any failure to do so may negatively affect participation in the recruitment process
• If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance

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