Product Marketing Manager- Monopoly Go!

Навыки

• ASO
• Бренд-маркетинг
• Коммуникация
• CRM-системы
• IDS / IPS
• Маркетинговая стратегия
• Контекстная реклама

О компании и продукте

• Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
• Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.
• Scopely is looking for a Product Marketing Manager to join our Monopoly GO! Game in Culver City on a hybrid basis, working 2 days a week from the hub.

Задачи

• Drive go-to-market plans and campaign execution across seasonal content, major launches, and in-game events
• Serve as the DRI for seasonal campaign planning, cross-functional alignment, and execution
• Lead seasonal creative strategy and asset development across trailers, key art, and other promotional assets
• Partner with internal creative teams and external agencies to define creative direction, oversee production, and deliver best-in-class marketing assets
• Own seasonal User Acquisition and Reactivation creative development, partnering with Performance Marketing to develop creative testing plans, optimize messaging, and translate learnings into scalable creative frameworks that drive player acquisition and retention
• Drive product marketing communication across the organization, developing processes and communications that keep Publishing, Community, CRM, Social, ASO, UA, and other cross-functional partners aligned on the product roadmap and upcoming launches
• Manage marketing workstreams for licensed IP collaborations, partnering with external licensors and internal stakeholders to coordinate launch plans, creative reviews, approvals, and day-to-day communications, with opportunities to independently own select partnerships
• Become a product expert for MONOPOLY GO!, building deep knowledge of the game's systems, live operations, and roadmap to inform marketing strategy, cross-functional planning, and business initiatives

Требования

• Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field
• 4–6 years of experience in product marketing, brand marketing, or a related marketing role
• Experience driving marketing campaigns or go-to-market initiatives from planning through execution
• Experience developing creative assets and working with cross-functional teams, agencies, or external partners
• Strong strategic thinking and communication skills, with the ability to influence stakeholders and drive alignment across teams
• A proactive, collaborative mindset with the ability to thrive in a fast-paced, evolving environment
• Passionate about gaming with a deep understanding of player motivations and behaviors
• Experience working with licensed IPs is a plus
• Experience within the gaming or entertainment industry is preferred but not required. Experience working on AAA or mobile games is a plus
• At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!
• We are committed to creating a diverse, supportive work environment where everyone is treated with respect
• We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!
• Employment at Scopely is based solely on a person's merit and qualifications
• Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law
• We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law
• This role will have access to sensitive and/or confidential employee or customer personally identifiable information (PII) and/or Company financial information, and therefore will be subject to background checks upon receiving a conditional offer of employment
• For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below
• Base pay offered may vary depending on job-related knowledge, skills, and experience
• CA, CO, NJ, NY, and WA Annual Salary Range

Условия

• In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off
• 113,000 — $140,000 USD

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