Product Marketing Manager, Prediction Markets

Навыки

• AI-инструменты в работе
• Маркетинговая стратегия

О компании и продукте

• At Coinbase , we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here

Задачи

• Own the voice of the customer by immersing yourself in the prediction markets ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more
• Develop growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentives
• Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution
• Measure and report on the performance of product marketing initiatives to inform ongoing strategy
• Think big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictions
• Ready to do the most impactful work of your career?

Требования

• 5+ years of marketing experience within the trading/crypto or FinTech space
• Demonstrated track record of ideating and implementing growth strategies on products, and working closely with product teams
• Demonstrated track record of creating customer segmentation and insights
• Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions
• Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
• Preference for experience in prediction markets, sports, or gaming

Условия

• Coinbase is a remote-first, but not remote-only company
• Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase
• Prediction markets are one of the fastest-growing areas in trading, offering traders a way to put money behind their beliefs in sports, politics, and culture
• They can be powerful truth signals since traders have financial motivation to be right and there is no third party setting the odds with a built-in edge
• As a Product Marketing Manager on the Consumer & Business team, you'll support the Prediction Markets team in growing awareness and adoption of Coinbase's prediction markets product

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