Product Marketing Manager (Radiotech)

Навыки

• A/B-тесты
• Amplitude
• Android
• API (интеграции)
• AppsFlyer / Adjust
• ARPU / ARPPU
• CRM-системы

О компании и продукте

• Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have recently reached an important milestone of 1B+ downloads worldwide, moving closer to our mission of supporting people on their self-improvement journeys.
• Headquartered in London, Gismart is a global company with a team of 400+ people across Europe and beyond. We bring together professionals from entertainment, music, and tech backgrounds, combining creativity, product thinking, and strong execution to build apps used by millions of people worldwide.
• Our mission is to become a stepping stone on our customers’ journeys of self-improvement.
• If you are passionate about mobile products and want to work on apps with real scale, Gismart is the right place to grow, take ownership, and make an impact.

Задачи

• Own funnel performance end-to-end: visit → quiz/onboarding → paywall → checkout → post-purchase upsells → app install → email lifecycle
• Own and report CR2Pay and predicted LTV as core KPIs. Design, launch, and interpret A/B tests grounded in product/user hypotheses (not just cosmetic tests)
• Personalize and tailor funnels by user segment/intent
• Manage web funnel infrastructure across 2 web-builders (Web2Wave, Funnel Lab), coordinating technical implementation with front-end/back-end developers
• Own and continuously improve email marketing communications (consent, lifecycle, win-back, and cancellation flows) in collaboration with the email marketer
• Collaborate closely with creative producers on funnel creative/copy and with UA on landing/funnel alignment to acquisition channels
• Maintain and expand internal documentation (funnel logic, test history, checklists) in collaboration with other PMMs
• Balance CR/monetization gains against product value and trust — flag and reject “suspicious” or manipulative mechanics

Требования

• 2+ years in Product Marketing / Growth / CRO for web funnels or subscription products
• Proven track record of measurable core-metric uplifts (CR2Pay, LTV, ARPU) tied to specific, documented hypotheses — not just “ran tests.”
• Hands-on experience with web funnel builders (Web2Wave, Funnel Fox, ClickFunnels, Unbounce, or similar) or comparable no-code/low-code funnel infrastructure
• Working knowledge of A/B testing methodology: hypothesis design, statistical significance, segmentation, sequential/parallel test management
• Experience with email/CRM lifecycle tools (Reteno or similar) — consent flows, triggered sequences, win-back, cancellation
• Comfortable working directly with developers on funnel/checkout implementation (API-level understanding is a plus, not required to code)
• Strong command of analytics/tracking tools: Amplitude, GA4, AppsFlyer, or equivalent
• Hands-on experience using AI coding assistants (Claude, ChatGPT, or similar) to build, debug, or modify funnel/landing page code, scripts, or automations
• English sufficient for cross-functional and international team communication

Условия

• Remote-First Culture: Our team is diverse and extensive, just like our product portfolio
• We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs
• Сoworking Compensation: We provide 100% compensation for coworking spaces in Ukraine (except Kyiv, where we have a cozy and autonomous hub) and 50% compensation for coworking spaces worldwide to make sure that everyone has a comfortable and inspiring workspace
• Free Office Lunches: We want you to stay fueled and focused, so we provide delicious free lunches for everyone working from our hubs
• It’s one less thing for you to worry about during a productive workday
• Public Holidays Policy: Gismart observes public holidays based on the Ukrainian or Polish holiday calendars
• Employees working in other locations are entitled to 12 public holidays per year
• 100% Sick Leave Compensation
• Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, therapy costs
• Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools
• Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses
• We’ll also pay for 100% of corporate English courses
• Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart
• Corporate Events: We are remote-first, but we love meeting up in person
• Whenever possible, we organize corporate events and team-building activities across all Gismart hubs

Как проходит отбор

• Screening
• Test Task
• Technical Interview
• Final interview
• EMPLOYEE

Паспорт вакансии

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