Regional Marketing Manager

Навыки

• AI-агенты
• Внимание к деталям
• Самостоятельность
• B2B-продажи
• Customer Success
• Лидерство
• Ответственность за результат

О компании и продукте

• Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more, visit www.workato.com
• Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles . We are driven by innovation and looking for team players who want to actively build our company.
• But, we also believe in balancing productivity with self-care . That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
• If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Задачи

• We’re seeking a creative and driven Regional Marketing Manager (Asia) to work with the Asia Growth & Marketing Team
• You’ll be responsible for creating effective and engaging demand-gen and lead-gen marketing programs to help build pipeline and brand awareness in the Asia region
• You’ll be the voice of our brand and will be in a unique position to influence our conversations with potential customers
• You will be involved in planning and executing in-person and virtual events (Webinars, Customer Events… etc.), account based marketing, content creation, community-building and digital marketing
• This exciting opportunity will tap into your strong project management, attention to detail, analytical, and interpersonal skills to drive the success of our marketing programs
• In this role, y ou will also be responsible to
• Build and accelerate sales pipeline through demand generation programs and multi-channel integrated campaigns—including personalised campaigns for strategic accounts—partnering with Sales, SDRs, and Customer Success to drive pipeline, accelerate deals, and expand accounts
• Lead the end-to-end development of strategic account-based marketing initiatives targeting key enterprise prospects
• Research and identify industry-leading third-party publications and partners to drive new logos, thought leadership, and brand awareness, finding innovative ways to reach target audiences
• Own field marketing and events end-to-end—virtual and in-person events, Workato flagship conferences (e.g., WoW), ancillary events, and major regional trade shows—from concept and planning through execution, logistics, vendors, speakers, and post-event follow-up
• Develop and manage landing pages, microsites, and tailored content assets (case studies, business cases) in partnership with content and design
• Deliver compelling, audience-centric content—blog articles, social posts, videos, storyboards, email copy, banner ads, and presentations—that turns complex concepts into messages tailored to different channels, personas, and funnel stages
• Manage campaign budgets with a rigorous focus on ROI
• monitor, report, and continuously improve performance metrics
• Own end-to-end planning, execution, and optimisation of integrated digital campaigns across paid search, paid social (LinkedIn, Meta), display, email, SEO, GEO, and content syndication
• Collaborate with cross-functional teams (Product Marketing, Sales, Customer Success) to ensure messaging and deliverables align with strategy

Требования

• Qualifications / Experience / Technical Skills
• Has a Communications / Business / Marketing Degree / Diploma, or 5+ years relevant experience from previous employment
• Experience with coordinating events (live and virtual), and virtual event platforms (Zoom Webinars etc.) is required
• Knowledge of, and interest in producing content for different channels, e.g. websites, blogs, social media, video platforms
• Experience with writing for and marketing to a B2B technical audience is a plus
• Knowledge of video editing or design software is not necessary but will be an advantage
• Exceptional command of English and excellent copywriting and presentation skills
• Ability to project manage multiple, simultaneous marketing programs across regional markets
• Strong project management experience required
• Some travel will be required for this role as it oversees regional Asian markets
• Hands-on experience building AI-powered workflows/projects to streamline content creation, campaign production, or marketing operations — not just using AI as a writing aid, but designing repeatable systems that improve team output and speed
• Soft Skills / Personal Characteristics
• Detail-oriented, hands-on attitude, strong execution and project management skills
• Excellent interpersonal skills, high energy, and enthusiasm, team-oriented, strong cross-group collaborator
• Function independently, be self-directed and can thrive in a fast-paced environment
• Self-starter with the ability to drive projects from inception to completion
• (REQ ID: 2895)

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