Senior Content Manager, APAC

Навыки

• B2B-продажи
• Бренд-маркетинг
• Лидерство
• Ответственность за результат
• Управление проектами
• Роадмап
• SEO

О компании и продукте

• We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Senior Content Manager

Задачи

• Regional content and market entry strategy : Own and evolve Adyen’s APAC content roadmap
• Identify strategic opportunities and define how we show up across markets, creating localized content strategies that resonate across diverse regulatory and cultural environments
• AI & scalability : Leverage AI to scale output and improve efficiency. Build smarter workflows without compromising quality
• Social & thought leadership : Own APAC’s social and thought leadership strategy, with a focus on LinkedIn
• Define what high-performing looks like, develop social-first content, and grow our audience through meaningful engagement that strengthens Adyen’s authority in B2B
• Content creation (including video storytelling): Lead by example with high-quality, hands-on creation
• Write and edit across formats — from reports and case studies to video, social, and campaign assets
• Partner closely with creative teams to develop compelling video narratives, craft strong hooks that capture attention early, and ensure content is optimized for short-form, platform-first consumption
• Platform & media insight: Stay ahead of B2B media trends, platform shifts, and audience behaviors
• Turn insights into clear strategic direction, refining formats, tone, and distribution to maximize impact
• Stakeholder partnership: Act as a strategic partner to marketing, product, commercial, and agency teams
• Shape briefs, influence direction, and elevate the quality and effectiveness of content across the business
• Project management: Set the standard for execution. Run multiple complex projects with clear plans, strong prioritization, and consistent on-time delivery
• Global to local : Own the adaptation of global content for APAC
• Ensure it lands locally while staying true to Adyen’s tone of voice — and identify opportunities to strengthen regional relevance
• Agency management : Own agency and freelancer output. Set clear expectations and ensure consistent quality, speed, and brand alignment
• Innovation: Continuously test new formats, channels, and approaches to keep Adyen’s content fresh, relevant, and ahead of the market
• This is Adyen
• Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice
• At Adyen, everything we do is engineered for ambition
• For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers
• You will define how Adyen’s story is told in one of the world's most dynamic fintech landscapes
• You will set the standard for how content drives commercial impact, brand authority, and audience growth in the region
• This role is focused on owning the strategy, execution, and continuous optimization of Adyen’s content marketing in APAC
• You will act as the regional authority on content — setting direction, elevating quality, and ensuring all output ladders up to measurable business impact

Требования

• Experience: 8+ years in content marketing, editorial, or strategic copywriting, ideally within B2B tech, fintech, or financial services
• You bring a strong track record of owning and evolving content strategy, not just executing against it
• Strategic mindset: You think beyond individual assets and understand how content drives business outcomes
• You can connect content initiatives to broader marketing and commercial goals, identify opportunities, and prioritize where to play
• AI fluency: You are comfortable using AI as part of your workflow to scale output, improve efficiency, and enhance creative quality — while maintaining strong editorial standards
• Social and LinkedIn expertise: You understand how to build authority and engagement on LinkedIn
• You know what performs, why it performs, and how to consistently create content that drives meaningful interaction and audience growth
• Video storytelling experience: You have experience shaping compelling video content — from developing narratives to crafting strong hooks that capture attention early
• You understand what works in short-form, platform-first video and can partner effectively with creative teams to bring ideas to life
• Media and content ecosystem fluency: You have a deep understanding of the evolving media landscape and how B2B audiences consume content across platforms — from long-form reports to short-form, social-first, and video-led formats — and know how to adapt content accordingly
• Master storyteller: You have strong editorial judgment and a journalistic mindset
• You know how to find the angle, simplify complexity, and turn technical topics into clear, compelling, and differentiated stories
• Audience-centric: You are deeply curious about your audience
• You actively seek to understand the motivations, behaviors, and pain points of merchants across industries, and use these insights to create relevant and high-impact content
• Strong owner and collaborator: You thrive in a fast-paced, flat environment and take full ownership of your work
• You’re comfortable working independently while also influencing stakeholders and collaborating across teams, agencies, and freelancers to raise the bar on output
• Operational excellence: You have strong project management instincts and a proven ability to manage multiple priorities, meet deadlines, and deliver consistently high-quality work while remaining open to iteration and feedback
• Some domestic and international travel is required
• Our Diversity, Equity and Inclusion commitments
• Our unique approach is a product of our diverse perspectives
• This diversity of backgrounds and cultures is essential in helping us maintain our momentum
• Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours
• No matter who you are or where you’re from, we welcome you to be your true self at Adyen
• Does this sound like you?
• If so, Adyen encourages you to reconsider and apply

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