Senior Content Manager (Web & Aquisition)

Навыки

• Внимание к деталям
• CRM-системы
• Решения на данных
• E-commerce
• Google Analytics
• Обучаемость
• Ответственность за результат

О компании и продукте

• We are open to either a 3 month fixed-term contract, or freelance

Задачи

• Create and improve high-performing web content
• Write and optimise website content that drives acquisition, conversion and stronger customer outcomes
• Create new pages and improve existing ones across the Zopa website – from the homepage to key landing pages, help and support and beyond – partnering with product on transactional journeys where content support is needed
• Work closely with SEO and performance partners
• Partner with our SEO and GEO consultant to deliver against a defined roadmap
• Liaise with our performance agency to create PPC landing pages optimised to convert paid traffic
• Translate search and PPC insights into clear, effective content
• Partner with product to ensure we have an effective and optimised web to app conversion experience
• Improve how our website works
• Audit and improve existing content, identifying what to fix, remove or consolidate
• Help bring more structure and consistency to how content is managed across the site
• Identify growth opportunities, propose content-led tests, and partner with product and engineering to get them shipped
• Help pull our brand promise through every product surface so the customer experience feels joined up
• Teams you’ll work with
• Product marketing, product, design and engineering – to shape and ship better web experiences
• Brand and creative – to keep tone, visual identity and experience consistent across the site
• SEO/GEO consultants and our performance agency – to translate insights into action
• Across these partnerships, we’d expect you to push back constructively on briefs and propose better ways to solve problems through content
• You’ll also manage freelance support where needed, including briefing, editing and QA
• What success looks like
• Clear, high-quality web content that performs against acquisition and conversion goals
• Measurable improvements in engagement and conversion on the pages they own, with a clear contribution to organic visibility (including LLMs) and traffic at the site level
• A more structured, scalable website experience that supports growth across products
• Our Better Banking All Round promise pulled through clearly on every key page
• Strong collaboration across product marketing, product, design, engineering and brand

Требования

• A growth mindset
• Energised by content that drives measurable outcomes, not just content that ships
• Sees content as one of several levers – happy to write, but equally happy to brief, partner or test their way to a better result
• Takes ownership of the outcomes their work drives (engagement and conversion on the pages they own), not just outputs
• Appreciation and understanding of web performance
• Strong working knowledge of how web pages drive acquisition and conversion
• Hands-on experience with GA4 and tools like Hotjar, and comfortable pulling insights from BI dashboards (we use Tableau) – used to spot opportunities, brief them in, and measure impact after they ship
• Able to use data to inform decisions and improve content performance
• A strong writer and editor
• Excellent writing skills with a sharp eye for clarity and structure
• Able to simplify complex ideas and create engaging, effective content
• High attention to detail
• A degree in English, Journalism or a related field is a plus
• Experience working on web content
• Experience creating or managing website content for acquisition or conversion
• Ideally from an e-commerce, marketplace or app-led business
• Familiar with SEO principles, without needing deep technical expertise
• Strong collaborator
• Comfortable working with product marketing, product, engineering, design and brand teams
• Confident shaping and challenging briefs
• Able to operate in a fast-moving environment
• It’s a hands-on individual contributor role focused on helping drive measurable web growth, with scope to grow over time as our team evolves into a more strategic, performance-driven content function

Условия

• A flexible, hybrid working policy
• The choice of medical healthcare providers (Bupa or Medicash)
• 25 days holiday plus bank holidays and your birthday off each year
• Company pension scheme
• EAP scheme
• Ride to work scheme
• Enhanced family friendly policies
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards
• Awesome clients
• Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries
• And we celebrate all of our successes together!
• The opportunity for possibility
• We want to enable you to do what you do best and help you develop your skills further with training, development and certifications
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities
• WHO ARE WE?
• We are pioneers at heart
• What does that mean?
• We are always looking forward, thinking of what we can create tomorrow that does not exist today
• We were born digital and we are a new model of agency, with a deep skillset in tech and marketing
• That’s why we hire curious, self-driven, talented people who never stop innovating
• Our culture is big enough to cope and small enough to care
• Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive
• While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world
• DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified

Паспорт вакансии

История публикации

Откуда что взялось

Отмечено то, что вывели мы. Без пометки — значение назвал работодатель.

Почему на этом месте в выдаче

Порядок выдачи объявлен контрактом: свежесть решает между днями, полнота и зарплата — внутри дня.