Senior Customer Marketing Manager, Strategic Customers

Навыки

• Asana / Monday
• B2B-продажи
• Коммуникация
• Многопоточность
• Лидерство
• Room / Realm / CoreData
• PowerPoint

О компании и продукте

• Snowflake delivers the AI Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake's platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud. snowflake.com
• Snowflake is seeking a strategic, customer-obsessed Senior Manager, Customer Marketing to own and scale Snowflake's premier co-marketing program that puts our most strategic, iconic customers at the center of our biggest storytelling moments.

Задачи

• Own the end-to-end program for a portfolio of Tier 1 customers, from account discovery and story qualification through campaign concepting, production, launch, and reporting
• Put the customer first by building trusted, long-term relationships with Snowflake's top customers and telling their stories in ways that create mutual value
• Identify, qualify, and curate Snowflake's most compelling customer stories, working closely with AEs and account teams to determine fit and secure executive buy-in
• Serve as a strategic partner to Sales, using high-visibility storytelling and executive engagement to strengthen relationships with our most strategic customers and support account retention, expansion, and growth
• Lead customer pitches for program participation, building relationships with Communications, Marketing, and executive stakeholders at the world's most recognizable brands
• Develop full co-marketing campaign concepts, ensuring narratives lead with customer impact and resonate at Tier 1 media scale
• Manage the Bill of Materials (BOM) for each campaign, including flagship films, homepage takeovers, paid and organic social, web hubs, case studies, press releases, and earned media
• Serve as the central orchestrator across Brand, Creative, Social, Web, PR, ABM, and Exec Comms throughout the campaign lifecycle, owning timelines, dependencies, and launch readiness
• Secure customer approvals on all co-created assets, navigating complex brand and legal review processes with patience and persistence
• Connect campaigns to Snowflake's highest-visibility moments, Summit keynotes, product launches, and marquee events, sourcing and prepping customer speakers from selection through execution
• Strategically recruit, nurture, and manage a portfolio of customer advocates, maintaining a rigorous pipeline of prospective customers across industry verticals with Sales and Marketing leadership
• Track, analyze, and report on campaign performance and pipeline health
• deliver monthly program status updates to leadership and cross-functional stakeholders
• WHAT YOU’LL HAVE
• A customer-obsessed mindset with an instinct for the stories that move markets - and the patience and persistence to bring those stories to life
• Strong understanding of the customer lifecycle and the role customer marketing and advocacy play across acquisition, expansion, and retention
• Deep experience managing complex, multi-stakeholder co-marketing or integrated campaigns from brief through launch
• Exceptional project management skills and the ability to orchestrate cross-functional teams across creative, web, social, PR, and executive communications simultaneously
• Outstanding written and verbal communication skills
• comfortable presenting to executives both internally and externally
• Experience managing agency relationships and translating creative feedback effectively
• Highly organized, self-directed, and effective operating in ambiguous, fast-moving environments
• PREFERRED SKILLS AND EDUCATION

Требования

• Proven ability to build trusted relationships with senior executives, including communications leads, and CDOs, at enterprise-scale organizations
• Strong judgment about narrative - you know when a story is truly ready to go big, and you know how to get it there

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