Senior Manager, Marketing Strategy (Bangkok-based, relocation provided)

Навыки

• A/B-тесты
• Атрибуция
• B2B-продажи
• B2C-продажи
• CRM-системы
• Дашборды и витрины
• Анализ данных

О компании и продукте

• At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
• Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
• No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
• The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda's most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy.

Задачи

• Team Leadership & Development
• Manage, mentor, and develop a team of 2-3 marketing specialists
• Set team priorities and OKRs aligned to partnership goals
• Conduct performance reviews and career development conversations
• Foster a culture of experimentation, learning, and accountability
• Strategic Marketing Leadership & P&L Ownership
• Set overall marketing strategy and influence ROI targets
• optimize investment levels to ensure we hit partnership goals
• Guide team on channel strategies and ensure execution excellence
• Own the full marketing P&L for the partnership
• Design experimentation roadmap to validate strategic hypotheses
• Monitor channel health and guide team to drill into anomalies or opportunities
• Oversee dashboard/reporting development and team analytics capability
• Analytics Strategy & Insights
• Define analytics roadmap and experimentation strategy for the team
• Write SQL queries to answer strategic business questions and guide team on complex analysis
• Guide team on measurement frameworks and experiment design
• Synthesize insights into executive-ready recommendations with business impact quantification
• Build team capability in analytics and experimentation
• Strategic Planning & Executive Stakeholder Management
• Develop annual marketing roadmap and quarterly plans aligned to partnership goals
• Lead weekly syncs with partner marketing leadership
• Present quarterly business reviews to Agoda leadership (Director/VP level)
• Own the annual planning process and budget allocation across channels
• Partner with Agoda's commercial and product teams on partnership optimization

Требования

• We're looking for candidates who demonstrate
• Analytical & Technical Skills
• SQL proficiency (daily usage for analysis
• comfortable working with multiple tables and complex joins)
• Strong analytical thinking with ability to translate data into actionable insights
• Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards)
• Bonus: Experience with experimentation design and statistical analysis
• 7-10+ years in marketing, growth, or analytics roles
• Marketing Channel Knowledge
• Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO)
• Experience optimizing marketing campaigns toward ROI/profitability targets
• Familiarity with attribution models and incrementality measurement
• Background in digital marketing, growth marketing, or marketing analytics preferred
• Leadership & Stakeholder Management
• 5+ years people management experience or demonstrated team leadership
• Ability to influence without direct authority in a matrix organization
• Executive communication skills — comfortable presenting to VP/Director level stakeholders
• Complex stakeholder management including partner relationships at senior levels
• Cultural sensitivity for cross-border collaboration
• Execution Excellence
• Exceptional project management discipline
• Ability to manage multiple concurrent initiatives
• Strong attention to detail without losing strategic altitude
• Business Orientation
• Understands P&L drivers and growth mechanics

Условия

• Ownership & Impact
• You're not executing someone else's strategy — you're owning the outcomes
• Test new ideas, run experiments, see direct impact on partnership performance
• High visibility to leadership
• your metrics are partnership KPIs
• Learning Environment
• Work with Agoda's best-in-class marketing practices
• Experimentation culture with clear measurement and learning
• Complex, ambiguous problems that build problem-solving skills
• Travel #Tech
• Discover more about working at Agoda
• Agoda Careers https://careersatagoda.com
• Facebook https://www.facebook.com/agodacareers/
• LinkedIn https://www.linkedin.com/company/agoda
• YouTube https://www.youtube.com/agodalife

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