Senior Marketing Analyst

Навыки

• A/B-тесты
• Атрибуция
• BI-инструменты
• Data Quality
• Looker
• Python
• SOLID и паттерны

О компании и продукте

• Description We are seeking a Senior Marketing Analyst to drive the acquisition & media analytics. This role is responsible for incrementality measurements, new user acquisition, and implementation of statistical approaches to improve marketing budget management across 48 countries & multiple channels

Задачи

• Evaluate performance of marketing campaigns across acquisition channels: Google, Meta, TikTok, OOH, etc
• Build automated tools to improve channel efficiency, user acquisition
• Design and analyze A/B tests to assess impact of messaging, creatives, targeting, and product changes
• Contribute to marketing budget planning by forecasting outcomes of proposed initiatives
• Partner with data engineering and marketing teams to improve data pipelines and ensure data quality
• Provide actionable recommendations to optimize buying & channels incrementality
• Develop and refine the analytical logic underpinning user segmentation & behavioral triggers
• Skills, Knowledge and Expertise
• Strong understanding of performance channels & user acquisition
• Strong SQL skills
• Python or R for statistical modeling, cluster analysis, and data manipulation
• Solid understanding of statistical analysis, A/B testing, incrementality measurement, attribution modeling
• Ability to communicate complex findings in a clear, business-friendly way
• Why join us
• Help us challenge injustice by creating fair choices for millions of people across 48 countries
• Develop your professional skills with access to mentoring, career consulting, and learning programs
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects
• Work alongside people who take initiative, speak openly, and challenge themselves to grow
• Improve your language skills through co-financed courses and internal speaking clubs
• Final benefits may vary depending on the location
• Senior Marketing Analyst Department: Analytics Department
• You will provide the quantitative evidence required to optimize marketing investment planning

Требования

• This role requires expertise in marketing analytics, experience with performance channels is preferred but not obligatory
• 3+ years of experience in marketing, product or growth analytics roles
• Hands-on experience with BI tools (Tableau, Looker, etc.)

Условия

• Employment Type: Full Time
• Location: Kazakhstan

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