Senior Marketing Manager, APAC

Навыки

• Agile
• B2B-продажи
• Блокчейн
• Google Analytics
• Google Ads
• HR-процессы
• HubSpot

О компании и продукте

• This is an opportunity to join a fast-growing team and drive sales growth across Asia Pacific. You'll work closely with regional sales teams and leadership to build a marketing strategy spanning both online and offline tactics to generate pipeline and revenue across the region. You'll partner with a wide range of cross-functional teams and take ownership of executing and managing all marketing activity in APAC.
• The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.
• Welcome to Fireblocks , the industry-leading digital asset infrastructure technology company responsible for 15% of all crypto transactions!
• Fireblocks is an enterprise-grade platform delivering a secure infrastructure for moving, storing, and issuing digital assets & cryptocurrencies. At Fireblocks, we enable businesses to securely build, run and scale digital asset operations through the Fireblocks Network and MPC-based Wallet Infrastructure. Our next-generation multi-layer technology protects Digital assets from cyber-attacks, internal collusion, and human error. Fireblocks is the only platform that provides insurance for digital assets in storage, transfer, and E&O.

Задачи

• Plan and execute field marketing programs that generate pipeline for the APAC sales team
• Partner with key internal stakeholders to build and implement a go-to-market strategy combining online and offline tactics
• Lead the strategy and execution of custom virtual and in-person events
• Report on marketing activity and the ROI it drives
• Build deep expertise in the region and industry — regulations, key players, and areas of opportunity
• Translate sales priorities into effective marketing programs
• Become the go-to marketing partner for the Sales and Account Management teams
• Build relationships with customers and partners to surface new opportunities that benefit both sides

Требования

• Bachelor's degree or equivalent
• 5+ years of B2B marketing experience in SaaS, Fintech, or Cyber Security, with solid understanding of channel and funnel marketing tactics
• Proven experience running marketing programs end-to-end across a region
• Agile, with the ability to thrive in a fast-paced, complex environment that demands multitasking, transparency, and sharp prioritization
• Hands-on experience with HubSpot, Salesforce, Google Analytics, and Google Ads, plus email marketing platforms
• Campaign management experience: budget ownership and the ability to define, build, optimize, and refine channel campaigns end-to-end (strategy, offers, design, messaging, segmentation, and creative)
• Background in crypto / blockchain is preferred
• Fluency in a regional language in addition to English
• We’d love for you to have financial services, fintech, blockchain, cybersecurity or crypto industry experience but it is not a requirement
• We have a comprehensive onboarding and training program for all new employees
• Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies
• In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms
• Please see our candidate privacy policy here

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