Senior Performance Marketing Manager, Paid Search

Навыки

• Атрибуция
• B2B-продажи
• Холодные рассылки
• Коммуникация
• Конверсия
• CRM-системы
• Google Analytics

О компании и продукте

• Harvey is transforming how legal professionals work through AI. We're looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of growth across our paid media programs.
• You'll own and scale paid social as a key driver of pipeline, revenue, and market awareness—reaching legal decision-makers across law firms and corporate legal departments worldwide.
• This role sits at the intersection of strategy and execution. You'll develop audience strategies, launch and optimize full-funnel campaigns, partner closely with creative and content teams, and use data to uncover new growth opportunities. You'll own the roadmap and end-to-end execution while helping shape how paid social contributes to Harvey's broader growth strategy.
• We're looking for someone who thrives in fast-paced environments, embraces experimentation, and has a track record of turning paid media investments into measurable business outcomes.

Задачи

• Own and Scale Paid Search Growth
• Own Harvey's global paid search strategy across Google Ads and Microsoft Ads, defining the vision for how paid search drives customer acquisition, pipeline, and revenue growth across segments
• Manage end-to-end search performance, including budget allocation, forecasting, pacing, and investment strategy to consistently achieve ambitious pipeline and revenue targets
• Build, launch, and optimize paid search campaigns across global markets, continuously refining campaign structure, bidding strategies, audience targeting, keyword expansion, and messaging to maximize performance and efficiency
• Manage significant paid search budgets, optimizing ROI through sophisticated bid management, search intent analysis, landing page optimization, and conversion rate improvements
• Stay ahead of the evolving search landscape—including AI-powered search experiences, emerging ad products, and platform innovations—to identify new growth opportunities before competitors
• Develop executive-ready performance reports and strategic business reviews, surfacing insights, opportunities, and recommendations that connect paid search investments to measurable business outcomes
• Drive Experimentation and Performance
• Design and execute a robust experimentation roadmap across bidding strategies, keyword expansion, ad copy, audience segmentation, landing pages, campaign structure, and emerging Google product betas
• Leverage AI-powered tools to accelerate creative development, automate workflows, uncover insights, and improve campaign optimization at scale
• Continuously optimize performance by analyzing search intent, auction dynamics, competitive trends, user behavior, and platform innovations
• Build scalable testing frameworks, operational playbooks, and optimization processes that enable continuous optimization and long-term growth
• Partner Across the Business
• Partner with Web, Design, Content, and PMM to ensure paid search messaging is consistent across channels and tied into integrated, full-funnel campaigns
• Collaborate with Marketing Operations and Data Analytics to strengthen attribution, conversion tracking, offline conversion optimization, reporting infrastructure, and measurement frameworks
• Communicate performance trends, experimentation results, and translate performance data into clear, actional insights and strategic recommendations for cross-functional partners and executive leadership
• WHY HARVEY
• At Harvey, we’re transforming how legal and professional services operate

Требования

• 7+ years of experience in performance marketing with deep, hands-on expertise in managing Google Ads and Microsoft Ads
• Track record managing large-scale paid search budgets with demonstrated impact on lead generation and pipeline
• Strong analytical capabilities with experience using performance data to drive strategic decisions
• Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks
• Ability to operate both strategically and tactically—you can define the roadmap and execute the details
• Excellent cross-functional communication skills with the ability to translate campaign data into strategic recommendations and align with stakeholders across marketing, sales, and operations
• By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come
• This is a rare chance to help build a generational company at a true inflection point
• We have strong product-market fit and world-class investor support
• We’re scaling fast and defining a new category in real time
• The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched
• Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence
• We live by three values: Decisiveness, Simplicity, and Job's Not Finished

Будет плюсом

• Experience with Google Tag Manager, Google Analytics, Conversion APIs, offline conversion tracking, and value-based bidding
• Experience scaling international paid search programs across multiple regions and languages
• Experience marketing to enterprise B2B audiences—ideally within legal technology, AI, SaaS, or professional services—with complex buying cycles
• COMPENSATION
• DEPENDING ON YOUR LOCATION, AN APPLICANT PRIVACY NOTICE MAY APPLY TO YOU
• YOU CAN FIND ALL OF OUR APPLICANT PRIVACY NOTICES [HERE https://www.notion.so/harveyai/Harvey-Candidate-Privacy-Policies-319ac3fcdd7a803bb807d5094f249922]
• Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law
• We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai

Условия

• 136,000 - $204,000 USD

Паспорт вакансии

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